Category: Business

If you have been in the internet marketing scene for any length of time, you have surely heard all about the latest trends that are changing the face of Digital Marketing News. It seems that every day there is a new study or another new “breaking news” story that is creating a buzz around marketers… Continue reading Digital Marketing News Keeps Marketers Up To Date With The Latest Trends

Providing good customer service is a great way to increase online sales with geo-targeted ads. This means that if someone in your customer database requests a product, the ad shows up where they are. But, this isn’t the only benefit of providing good customer service. The increase in traffic you will receive from customers who… Continue reading How to Increase Online Sales Using Email Marketing

Search Engine Optimization has become more important these days. A lot of business owners and marketers have realized the power of Search Engine Optimization to improve their website’s visibility online. In this article, we will discuss some basic concepts that can help you optimize your website. These concepts can be used as basis for further… Continue reading SEO Software Programs

SEO Guide – What Is The Most Important SEO Strategy For Your Business? SEO is still very much a relevant marketing tool in our increasingly digital society. What was unimaginable just a few years ago is now becoming the norm. With social media, social networking and video making it possible for businesses to reach out… Continue reading SEO Guide – What Is The Most Important SEO Strategy For Your Business?

It is important for every business to develop an effective and efficient retention strategy to increase retention. The first step to any effective retention strategy is the implementation of an effective feedback program. Companies that fail to provide value in this way do not successfully implement an effective feedback process or develop an accurate feedback… Continue reading 3 Ways to Increase Retention With In-House and Customer Application Development (CAD)

4 Ways To Improve Social Media Engagement With Your Business Creating compelling competitions is a powerful way to immediately increase engagement with your audience on social networks. The idea is to prompt users to take immediate action in order to become involved in the contest to win the corresponding prize. Contests are an excellent opportunity… Continue reading 4 Ways To Improve Social Media Engagement With Your Business

Learning About Google Ranking Factors – A Comprehensive Overview SEO stands for Search Engine Optimization. In short, it means the entire process of enhancing your website’s visibility for various relevant searches in the various search engines. The higher ranking your pages get in search results, the better chance you’ll have of attracting existing and potential… Continue reading Learning About Google Ranking Factors – A Comprehensive Overview

Fizziology: Improving Customer Service while Improving Conversion Rates Digital Marketing is still in its infancy in the USA despite the fact that digital technology has been around for years. It is only now that mobile apps and other digital tools have reached the point where they are being widely used by consumers. Email marketing is… Continue reading Fizziology: Improving Customer Service while Improving Conversion Rates

When it comes to increasing website traffic and enhancing search engine rankings, white hat SEO has become the most recommended course, but most website owners still wonder what exactly is white hat SEO? White hat SEO is a type of SEO, which is considered as more beneficial than traditional SEO methods since it uses less… Continue reading SEO Techniques That Can Help You Rank Higher

Although RankBrain is still coming up on its fourth birthday, people who have been following its development are just now catching glimpses of how intelligent artificial intelligence will eventually dominate SEO in future years. Google’s latest step in this development of intelligent artificial intelligence is, of course, Bidirectional Transforming Keywords (BTK), which Google revealed at… Continue reading SEO Updates: How SEO Programs Can Affect Rankings

At a basic level, digital marketing covers advertising delivered via various digital channels including search engines, online social networks, email, and mobile applications. By engaging consumers in a digital environment, you establish yourself as a credible industry thought leader, build brand recognition, position your company as a trusted authority, and put your business in the… Continue reading What Questions Should You Ask Your Business Owners Before They Invest in Digital Marketing?

Effective Strategies That Can Boost Online Sales Strategies to increase online sales would be a perfect combination of old-fashioned business strategies and effectively leveraging modern digital advertising solutions. To say a few, those digital solutions include Search Engine Optimization (SEO), offering targeted content updates, and ad insertions. Online business ethics like integrity, credibility, and responsiveness… Continue reading Effective Strategies That Can Boost Online Sales

What is On-Page SEO and Off-Page SEO? SEO is an increasingly popular acronym that describes the process of optimising your site for natural, or unpaid, traffic from the search engine result pages. To do so, search engines constantly will crawl or scan, various websites to understand what the website is all about. They then assign… Continue reading What is On-Page SEO and Off-Page SEO?

Google Algorithm: Separating Fact From Fiction A recent Google algorithm change is an algorithm change that affects how Google classifies sites in search results. These algorithm changes may be minor and go unnoticed, or they may be major and have a significant impact on your rankings overnight. However, what really makes Google update it’s search… Continue reading Google Algorithm: Separating Fact From Fiction

Why Black Hat SEO Will Not Get You Punished From Google There are several differences between white hat and black hat SEO. While white hat SEO will boost your search rankings and increase traffic for your online business, black hat schemes can land your business in hot water and eventually hurt your web presence. On… Continue reading Why Black Hat SEO Will Not Get You Punished From Google

How To Encourage Customers To Like Your Facebook Profile One of the biggest mistakes people make when trying to increase followers for their business is to try and do it all on their own. It might seem like a lot of work at first, but there are definitely ways you can automate this process and… Continue reading How To Encourage Customers To Like Your Facebook Profile

An SEO (“search engine optimizer”) is someone trained to boost your visibility in the search engines. He or she does this by using SEO keywords and links to your site so that when someone searches for the term you have chosen, your site will come up. The number of people who will find your site… Continue reading SEO Strategies That Have Been Impacted