Local SEO: What Are the Different Components?

Search Engine Optimization (SEO) is a powerful Internet marketing tool that helps to improve visibility, rank, conversion, and click-through rate for websites and offline businesses. Local SEO relates to the process of enhancing the visibility of particular locations in search results for specific keywords. For example, if someone searches for “florist in Los Angeles”, a… Continue reading Local SEO: What Are the Different Components?

SEO News Site Mapping – How to Use News Articles As SEO

SEO News Site Mapping – How to Use News Articles As SEO Just a few short years ago, getting into Google News was quite the daunting task. Historically, Google required news sites to apply to the program first before putting them through a full vetting process. If you were fortunate, your website would just be… Continue reading SEO News Site Mapping – How to Use News Articles As SEO

Keyword and Search Engine Ranking Factors Explained

Keyword and Search Engine Ranking Factors Explained The whole idea of SEO is that it helps you get more traffic to your website, thus increasing sales. The same theory applies to SEO but in this case, the machine is the largest website (and businesses) in the world, Google, and all the elements is your own… Continue reading Keyword and Search Engine Ranking Factors Explained

Digital Marketing Trends 2021

The year 2021 holds plenty of marketing experts scrambling to keep up with the latest trends. It s an exciting year like no other, actually, with recent major events dramatically shaping digital marketing strategies across the globe. Unless you’ve been living under a stone or Norway, perhaps this laundry list should seem familiar to you:… Continue reading Digital Marketing Trends 2021

How to Optimize Your Business for Local SEO

Local SEO is the process of optimizing your web pages for a specific region or area and not for global search audiences. Local SEO goes well beyond normal SEO practices in order to target your website specifically to draw searchers within close geographical vicinity to your business. Local SEO is an essential tool for any… Continue reading How to Optimize Your Business for Local SEO