SEO content writing is all about writing web content to rank well in the search engines (such as Google). In addition, content writing for SEO is usually highly optimized around a particular keyword. And when it came to search engine optimization, no doubt: Content IS KEY!
Let’s say you have a great new content marketing strategy, but it is not getting you the results you want. What do you do? Write lots of content (which may be well-written and highly optimized, but is nowhere near “optimized” for the keyword you want to target), submit it to many article directories, and hope for the best? No, sorry – wrong! If you want your new content marketing strategy to give you results, you must write fresh, relevant, and interesting new content on a regular basis – ideally, every day! This approach is what the editorial calendar technique is all about.
An SEO content strategy should always aim to provide value to the reader, so that the reader will return and possibly click on an advertiser’s link. Search engines look for this, and penalize sites that do not update their content regularly, or who do not provide meaningful information to their readers. So how can you ensure your content is effective for search engines? Here are some useful tips:
Write quality copy with plenty of useful information to share with your audience. This means that your SEO content should have enough, informative content to keep your audience interested, but also enough that they feel like you’re giving them something of value – maybe some new information, or an additional tip or trick to use when applying your own SEO strategies. You need to write your SEO content using the editorial calendar method to ensure that you optimize every aspect of your writing. A good editorial calendar will include every step you need to optimize each page of your website, as well as links to any external sites you can optimize for.
Create a blog post every day. This can be a very simple task that just involves taking an existing article and adding a few new tags that will help search engines find it. Sometimes you don’t even need to include the keywords – if you simply leave out the part or parts that search engine spiders aren’t targeting, then your SEO content strategy will still work! For instance, if you wanted to create a search engine optimization blog post for “SEO for beginners”, all you would have to do is write a short article about keyword research and include a couple links that will take your readers to the keyword tool you used to discover it.
Optimize product pages. Product pages are often ignored by SEO content marketers, but they are extremely important. If you provide rich content with a call-to-action (an imperative requirement for search engine optimization) and then fail to engage your readers on a level that leads to conversion (purchase), you’re unlikely to see much benefit from your SEO efforts. Rather than writing one or two blog posts about a specific product, write several engaging articles that take up the entire product’s points and persuade your readers to action.