SEO refers to the strategic method of attracting maximum traffic to a website and improving the quality of visitors. Simply put, SEO involves making sure that necessary changes are made to your site content and design that make your website more appealing to a search engine query. SEO is an ongoing process and requires monitoring. There are several ways in which you can monitor the progress and growth of your SEO campaigns.
The first and foremost way to monitor the progress of your SEO program is to do an organic SEO audit. Organic growth rankings (OSRs) refer to SEOs done with the help of on-page optimization and links. There are several factors which decide ranking. One such factor is the amount of back links. Back links are a major determinant for search engines. To improve organic growth rankings, it is imperative to get high quality back links.
Another way to monitor SEO progress is through research. Search Engine Optimization has a measurable outcome and is determined by various surveys, reviews, experiments, research and testing conducted by SEO firms. Research and analysis conducted by SEO firms will give you a better understanding of how SEO works and the role of SEO in search results. Studies show that about 70% of webmasters who have hired SEO services have lost their ranking on Google search results.
Surveys also help in analyzing trends. Trends in SEO and search engines show the direction in which organic growth rankings may move. If you want to know the direction in which your SEO program is going, then conducting surveys will be helpful. This will give you a clear idea whether your SEO efforts are yielding positive results or not.
A good SEO firm should offer a wide variety of SEO tools and a comprehensive SEO package. The tools and packages should include SEO articles, SEO press releases, SEO blog posts, high-quality SEO content such as white papers, SEO content writing services, a high-volume of back links, among others. Most SEO firms use high-quality content that contains relevant keywords. However, it is also important to note that there is no universal ‘rule’ about writing high-quality content. What may work for one market may not be applicable for your competitors.
SEO landing pages have to be highly optimized to increase conversion rates. Studies show that about seventy percent of online transactions are initiated via social media. The number of online shopping sites has also been on the rise. To increase your chances of getting top positions on Google and other search engines, create original content landing pages that contain top keywords.
To achieve top SEO rankings, create original content. In SEO copywriting, it is important to capitalize on keyword usage in order to drive search traffic. Nevertheless, make sure that you only use keywords in the proper context. For example, it is not advisable to directly write “how to write a resume” in SEO copywriting. Instead, focus on the need to know how to write a resume in the context of a particular job role.
SEO rankings are continuously changing. There is no way that you can make them go forever. As SEO evolves, it becomes easier to move up the ladder progressively. So focus on continuous improvement to achieve organic and top SEO rankings forever.
Organic SEO strategies are those where you work on optimizing the quality score and the search results relevancy. Quality score improves as your site’s relevance increases. It is a combination of several factors such as link popularity, content, incoming links, and authority among others. As a rule, you should aim to create quality content that is informative and relevant to the keywords. Keep in mind that your web pages become more valuable over time if they are frequently updated. Make it a point to work on strategies that will improve your quality score consistently throughout the ranking process.
In addition, your web pages become more valuable if they are designed using relevant and highly optimized keywords. In organic SEO, you are given the liberty of selecting what keywords you want to use. If you feel that some keywords are too generic, then you can eliminate them from the organic list. However, there are times when you cannot completely remove them. In these cases, you have to use other strategies such as writing more articles, blog posts, and press releases that will target the specific audience. This way, your quality score algorithm will be able to notice your effort to optimize your site and give you a good ranking.
Inorganic SEO strategies include pay per click (PPC) ads, text links, banners, and images. All of these tactics can potentially ruin your ranking. As a rule, you should only use PPC ads if you have identified the right ads to bid on. PPC ads are generally paid for based on click-through rates and revenue earned through the advertisements. If you can develop a campaign that has high click-through rates and a good revenue earning, then you can consider these tactics for your organic SEO campaign.