Why SEO Ranking Factors Have a Very Significant Role to Play

Search Engine Optimization or SEO is a complex process. However, once your page becomes a part of the organic results, then you are on your way towards SEO success. SEO can help you rank higher in search engine results for specific key words or phrases. Most of the major search engines today use SEO as a determining factor when deciding which pages should rank higher. SEO is not only focused on keywords, but includes many other strategies such as keyword density, meta tags, image optimization, title optimization, internal linking structures, site maps, incoming links, and much more.


The last on-page optimization strategy we will discuss here is called Page Experience. Page Experience is the last key factor that most businesses do not focus on when optimizing their webpages. Page Experience is the ratio of total number of unique visitors vs. total number of visitors after advertisements are displayed. If the Page Experience is high, the website is most likely to be clicked and attract a high number of visitors. It is important that your webpages have a high Page Experience because this will directly affect the ranking factor of the site in SERPs.

A good example of a Page Effectively used by Google would be the placement of images in a web page. Images are ranked according to their quality. If an image is placed too close to the content, it will not have much of an effect. But if an image is placed just above the content and it is relevant content, then this will have a positive effect on increasing your ranking signals. You can also test this by trying to fit a grey picture on top of a green background in Google chrome. The images with the best results are usually the ones located at the top of the page or at the very bottom.

Another important factor which plays a crucial role on-page optimization is on-page optimization. On-page optimization will include meta tags, title and keywords in the HTML code of the website. Meta tags and title should be relevant to your target market to receive high SERP.

The third important factor which will indirectly influence on-page optimization is on-page and search engine visibility. The page speed of your advertisement also has a major role to play. When a user is searching for something online, he/she does not want to spend a lot of time on looking for it. If a searcher has to wait for a long time before being able to view the information you are providing, this will be an indication that your advertisement is not relevant to your target market and will not receive much of a potential click through. The importance of search engine visibility can be gauged from the fact that Google algorithm uses a special algorithm for determining the rankings of websites.

Achieving a good ranking in search engines will increase your chances of getting higher SERP. This can be achieved through using proper meta tags, keywords and relevant content in your website. Proper placement of the keywords will help in identifying your advertisement as relevant for the particular keyword used by the user. Proper use of image maps will also help in showing off to the user the location of your website. These SEO ranking factors can be considered for improving the user experience while viewing your website.

It is very important to create a SEO friendly design. The content in your website should be relevant for the target audience. This will make it easy for a user to find what he/she is looking for. Using Flash and Java is a way of making your site more SEO friendly. Using effective keywords and ad experiences will give a positive impact on the SERP as well as the page experience.

Achieving a high ranking in search engines will definitely bring in more traffic to your website. This will lead to improved visibility for your brand. However, this cannot be achieved by just stuffing your website with a lot of advertisements. SEO ranking factors play a very significant role for a better user experience and for increasing the number of clicks.