Local SEO refers to the process of enhancing the visibility of specific local physical locations in major search results. With the right approach, it is possible to tap into this powerful market segment and create substantial revenue for your business. In fact, local SEO drives highly targeted traffic to websites. It helps you to remain relevant in a sea of competitors and fight off fierce bids from upstart local companies. With an improved web presence, customers will return more frequently and increase business sales.
For a successful local SEO campaign, there are certain things you need to consider. The most important is your meta description. A meta description is a key on-site SEO component that helps search engines to understand what your page is about. Properly constructed and written, a meta description should include all positive aspects related to your business and relevant keywords. Keywords should be the most frequent words used in your meta description, and these should be related to the business as a whole.
For best results, meta descriptions should be written with the use of local seo terms. Many local SEO firms focus exclusively on search engine optimization without paying attention to local SEO. This is a huge mistake. You need to find a balance between search engine optimization and local SEO, and only then will your website show well in local listings.
Another crucial aspect of local SEO involves link building. You must build links to your website in order to increase your rankings in the SERPs. This is often overlooked by SEO companies, but proper link building can have a dramatic impact on your search engine rankings and your rankings in individual categories. If done correctly, a well-designed backlink profile can boost your rankings on the overall search result pages.
Some SEO firms offer services that include both online business directories and local seo strategies. If you want your online business to have a large amount of local SEO results, you will want to use all available strategies available to you. A good way to achieve this is through online business citations. Online citations allow local businesses to show up in online search results for specific keywords.
Citations are a great way to get more local SEO traffic to your websites. Online citations help your site show up for specific keywords in local search results for your selected key phrases. If you don’t submit new citations on a regular basis, search engines will assume that you are not interested in improving your local SEO strategies. This means that your site may even begin to disappear from the search engine results pages for popular key phrases, especially if you are not submitting new ones on a regular basis.
If you want to benefit from the powerful benefits of local SEO, it is essential to regularly submit your site’s link to online directories. BrightLocal offers daily link updates for most local businesses. You can opt to submit to more than one directory. This ensures that your links are spreading throughout the internet and reaching the most people possible. In addition, BrightLocal provides its customers with helpful tools that make it easy for businesses to find top 10 lists and more.
Local SEO is the only SEO strategy that will work to increase your search engine rankings without any external factors. Your site shows up for specific key phrases and it also has a distinct digital footprint that differentiates it from other sites that are included in the same search result page. SEO professionals agree that this creates a better online experience for searchers. SEO professionals also agree that your digital footprint directly relates to your credibility, trustworthiness and reliability. If your site shows up for the first time and stays there, potential customers will be able to trust that you are an established company and will want to do business with you.