What is SEO? White Hat SEO is the latest recommended approach when it comes to increasing site traffic and enhancing search engine rankings, yet many new website owners still ask what exactly is white hat SEO anyway? The answer, of course, is not simple. It is widely accepted that search engines have become increasingly strict over the last few years when it comes to granting rankings and even banning sites which are deemed to be guilty of ranking crimes. However, a better question to ask is: what actually constitutes white hat SEO?
There are two primary types of SEO that you can use on your website: white seo methods and black hat SEO methods. White hat SEO focuses on optimizing your websites in an organic and ethical way. Black hat SEO, on the other hand, focuses on using more conventional methods of search optimization for increasing rankings in search engines. These methods include using spamdexing, link farms, keyword stuffing, and other such tactics. SEO that is conducted in an ethical manner is generally considered to be better SEO.
In fact, some SEO experts argue that black hat techniques may actually be more harmful than white hat techniques. They point out that these techniques often use unethical methods such as keyword stuffing, which do not benefit your website in any way but just bring down its rankings rather quickly. Moreover, the techniques may actually harm your website’s reputation especially with customers and potential customers alike. This will have a negative impact on your business and could lead to a long term decline in sales. On the other hand, some SEO experts argue that the problem lies with the search engines themselves. They point out that search engines are so full of technical issues that they cannot possibly decipher what a website’s actual purpose really is.
The issue lies in the way search engines look at internal links when their algorithms to determine the rankings of websites. Internal linkages are important to a website’s rankings because these links directly connect the major hub points of a web page within the structure of the web site. Many people are of the opinion that links only contribute to the first page of search engines results. However, SEO gurus disagree with this claim. They say that although internal linking does not help web sites directly reach the first page of search engines results it definitely helps the websites in several ways.
For instance, high-quality content is a prerequisite for web sites to get a high ranking in the search engines. Most of the people do not realize it but the major search engines like Google and Yahoo actually check the quality of the content before placing them in their index. Hence, it is always advisable to create high-quality content that will make readers interested enough to read the rest of your website. This is why writing articles and blogs are so popular nowadays. If you have great content then it is certain that you will attract huge numbers of readers and eventually a high number of back links as well. This way, you will start getting a high number of back links, which is very important to get a high-quality ranking in search engines.
Another important aspect of SEO is link building. Search engines look for a number of things in websites such as the number of inbound links, the amount of text and HTML on the pages, the links to other relevant websites, the keywords used in the title, and the rank of the website in the SERPs (search engine results page). All these aspects are used to analyze the health of the website. Hence, SEO methods should be used in such a way that they improve the rankings of websites rather than lowering them.
Link building is considered to be an essential SEO method and is the most widely used SEO method. However, there are two main methods of link building – Inbound and Outbound. Inbound links are those that come from other websites. These are known as the inbound links. The main aim behind the use of these links is to improve the rankings of the websites in the SERPs or search engine results pages.
On the contrary, link farming is not considered to be a method for SEO. It is the practice of placing the same keyword in many different places on the same site. This practice is termed as keyword stuffing. Keyword stuffing is considered to be spam by search engines. This is because of the fact that search engines generally do not like websites that put the same keyword in a lot of places. Therefore, it is better to stick to one SEO technique (either SEO or PPC) for better rankings.