The landscape of online marketing and advertising has changed dramatically over the past decade. If you are a savvy internet marketer, then chances are you have already adopted some strategies that you think is working. However, it is important to be realistic when choosing which strategy to implement. It is also important to remember that the competition is coming from every angle and so your tactics need to evolve as well.
In this digitally enhanced age, savvy marketers know exactly how to get ahead. Trendspot’s Chris Carpenter has analyzed the digital marketing landscape and has recommended a series of strategies to guide marketers through the hype cycle. Trends come and go, as do many other things on the internet. If you want to survive the hype cycle, then you need to adopt a strategy that will adapt to changing consumer behaviors. Each year, over the past decade, have evaluated the digital marketing landscape in order to offer recommendations to the successful internet marketers on what the next trends will be in the near future. This year, we are looking at the trends that seem to be here to stay, so if you haven’t already, get to work!
In this digital marketing era, you need to be aware of current trends across your industry. Some of these trends may be news to you, while others may be a bit more difficult to spot. However, you shouldn’t let the barriers stop you from getting ahead. You simply need to know where to find them! In this article, we’ll examine some of the more common innovations you will see.
One trend that is quickly catching on across multiple industries is influencer marketing. In a nutshell, influencers are individuals who are influential within their industry – but not necessarily employed by a company. For example, musicians regularly use influencer marketing to promote themselves and their music. Websites like StumbleUpon and Digg use “diggity” badges to alert users to the latest content on a topic by awarding them a “diggity” badge for as many up votes they can get.
Another one of the trends you’ll see this year is the implementation of the marketing cloud. The marketing cloud essentially brings all your customers’ data together under one platform. Think of it as a digital dashboard that allows you to analyze your customer’s behavior, track the metrics of your campaigns and make smarter business decisions about what you should be focusing on. Companies like HubSpot, Buffer and Google Pages are already taking advantage of this technology to drive increased conversion rates and amplified sales.
If you’re wondering why the hype cycle is happening so much then you must first understand the dynamics of mobile marketing. People are spending more time on their phones than ever before, so it only makes sense to capitalize on this fact. As this trend continues, we will continue to see innovative methods of delivering marketing content to mobile users. It’s not a matter of whether or not these platforms will hit the market, but how much damage they will be able to cause before being pulled out. That’s why you should have your cards ready and start applying some of these methods today.
One of the digital marketing Trends that we’ve recently seen come to light involves using video marketing. Videos are proving to be incredibly popular ways to communicate with customers and have the greatest impact when done properly. Viral videos tend to go viral very quickly, so businesses need to jump on this trend while it is still at the ground level. Companies like iarty and JVZoo have created unique online platforms that help businesses promote their videos effectively and in a timely manner. If you haven’t made a video yet, you really need to get over the idea of not doing so right away because businesses that don’t jump on new trends like this are going to be left behind.
If you’re a business owner who isn’t watching out for new ideas, then you’re likely falling behind other businesses that are following the latest trends. To compete successfully online, you must adopt innovative ideas like mobile marketing, personalization, and gartner. These concepts not only offer your customers an effective way to interact with you and your business, but they also provide you with a highly personalized environment. If you want your online presence to be more than just about a website, then you need to pay close attention to the latest trends.