Why Off-Page SEO Is More Important Than On Page SEO
What is Off-Page SEO? Off-Page SEO refers to optimization of other websites outside your own. In other words, what you rank highly for isn’t necessarily all that determines how high you rank high in the search engines. What’s more important than rankings is authenticity. That is, your content should relate to what people looking for are looking for. That is, if your site’s copy and headlines tell the reader something interesting, they will want to read it, and they’ll click on the link to find out more.
Put simply, off-page seo relates to the process of sharing great content with others. It’s a simple concept: if you write great content, people will share it with their social contacts, their contacts’ friends, and so on. However, the great content is only half of the equation. The content needs to be linked back to from the original source, which usually takes place within your Meta tags and throughout the body of the article. This gives readers a taste of what’s to come and a reason to stay on your page.
What’s the objective behind on-page seo? To promote a personal brand or individual website. Most search engines use a “rooted” approach, which means that a site is only ranked based on keyword searches. So, if a person searches for dog collars, the search engine returns a list of sites based on that search phrase. If you happen to be listed in that list, your chances of being promoted to that location increase, because people are already searching for things that fall within your niche!
Off-Page SEO strategies refer to the promotion of a website through other sites. Social media is a prime example of off-page seo strategies. Social networking sites like Twitter and Facebook allow individuals to promote themselves and their businesses. If someone mentions your URL in a tweet, they are giving you free exposure. The same goes for a Facebook status update or a post on a business’s fan page.
These off-page techniques have grown considerably in recent years due to increased popularity of social networking. So how do off-page seo strategies benefit you as a business owner? Mainly, by boosting search rankings. Search rankings give your site more credibility and reliability with search engines. In the Google ecosystem, reliability and credibility go hand-in-hand.
Off-Page SEO strategies give you one way to market yourself to potential customers. You’re not forced to rely on expensive Pay-Per-Click campaigns, or on mass market advertisements like magazines. If you want, you can still market your brand through social media platforms such as Facebook and Twitter. This kind of marketing allows you to interact with one another, with customers and influencers, and even with business partners. It allows you to reach out to a targeted audience, and in return increases your brand’s credibility and reliability in their eyes.
One way that you can market your business online is through social networking. It’s important that you make sure your page is included in a popular search engine. It’s also a good idea to connect with popular influencers in your industry. They can provide you helpful information about how to optimize your SEO, as well as tips and news about your product. As an additional note, it’s best to include links back to your site on these influencers’ pages, so they can share your content with their followers.
The importance of off-page SEO can be understood when you compare it to on-page SEO. Off-page SEO optimizes your site for the search engines. It makes sure that your site is search engine friendly so that it can receive more traffic. For example, articles that are properly optimized will receive a higher rank with the search engines and will be picked up by more viewers. It’s best to hire an SEO company that specializes in off-page optimization for your business.