Why It’s Important to Do an SEO Audit

An SEO audit is basically the process of examining how well your website relates to search engine optimization best practices. The whole point of the audit is to figure out as much about your website as you can so that you can fix the problems. The SEO audit typically will find:

Keyword research tools. If you are doing an audit on your site, you want to make sure you are using all the tools at your disposal. Most tools allow you to research keywords related to your niche, competitor, and even keywords that do not directly relate to your niche. This enables you to generate fresh, new ideas for content without spending your time doing tedious keyword research. Here are the four most important tools you will find in a keyword research tool:

Backlink Checker. If you are doing an audit because you suspect you are losing rankings, you need to do the usual things to determine your competitors. But there is one more element you should factor in. Check the competitor’s link research reports. If you don’t, you’ll know that your competitors are spending money to attract backlinks and that they have a strategy for doing so.

Page Speed Analyzer. Another important tool in any SEO audit is page speed analysis. Google, and all other search engines, use page speed to determine how fast a site is. So, if you are cutting page speed, you could be cutting organic traffic. Fortunately, there is a tool to let you see how you are matching up with competitors.

Body Copy Analysis. A body copy analysis is a great way to find out what is converting for you and your competitors. It shows you what pages are getting the most click-through-rate and also what keywords are bringing in that traffic. This is information that can help you optimize your pages and bring in more organic traffic. A good SEO audit team will have this data for you.

SEO Optimization Checklist. Having the best practices in place before the SEO audit even commences means that you’ll have the information in-depth to determine what is working for your business. When you get into a successful audit of your organic search results, you’ll be ready to make the necessary changes in your approach to optimization. This is one of those cases where it is often worth it to hire an SEO consultant because you’ll get the information in-depth, as well as the strategy you need to employ.

There are many more in-depth tools available to find out more about search engine optimization and your position in Google’s ranking system. Most of them are offered by third parties, so you don’t have to worry about giving them anything up-front. In most cases, they charge a small fee for the analysis. If you can afford it, you may want to consider hiring one of these companies for SEO audits, as they can offer you valuable insight that you may not be able to learn on your own.

The process of SEO Optimization is full of ups and downs and mistakes. If you want to avoid making the same mistakes over again, it’s best to get SEO advice and consulting from SEO pros. SEO is a continuously changing field with new trends appearing every day. Being able to see what your competition is doing and how they’re reacting to them can give you a huge advantage over your competition. Hiring an SEO consultant can let you invest in the future and give you the tools to ensure that you get the best results in search engine optimization.