Why It’s Important For Your SEO Audit
An SEO audit is basically a process which evaluates how well your site is performing on Google, when it comes to the current SEO best practises. The audit is done to various components of your site from an SEO standpoint. This includes testing various elements that relate to search engine optimization. Some of the elements that SEO auditor will test on your site include;
Competition. The existence and amount of competition your site has on a particular search engine optimization topic is one of the main things that SEO auditors look at. What is the number of competitors you have on this specific search? What are their rankings? These factors are used to determine what your next step should be.
Seo friendly content. Another aspect of search engine optimization is content. If your site does not have good content, then SEO will not work for you or help you achieve your desired ranking. This is an important aspect of an audit done on your site and requires a detailed report.
Search engine ranking factor structure. Many companies make the mistake of not structuring their sites properly and this is one of the most common reasons why their SEO effort fails. If you fail to structure your site properly, then you cannot be sure whether the effort you have put into SEO is going to bring you results or not.
Search Engine Ranking Factors. Apart, from Competitor Analysis, a thorough SEO audit also looks at other important factors, such as Page Speed, Site Structure, User Experience and so on. If you think that SEO is just about technical SEO, then you are completely wrong. In fact, it is much more than that. Page Speed is very important, but if your page takes a long time to load, users might not spend a few minutes on your page because they are busy looking for a product or service in your site. On the other hand, if your page load very fast, the user experience will be highly positive and he/she will visit your site again.
Detailed Report and Analysis. Most SEO audits take place after the completion of the audit process. You might feel that a thorough on-page SEO audit has been done, when in fact, there may be several areas that were missed in your on-page SEO efforts. When a complete audit has been completed, the SEO consultant can conduct a detailed analysis using various parameters. These parameters can include competitor analysis, search traffic analysis and URL structure analysis.
Competitors’ Analysis. There is no point in conducting an SEO audit if you do not look at your competitors’ efforts. Look for competitor analysis that includes their search intent keywords, URL structure and other factors that can affect your page’s ranking. It is also important to determine the competitiveness of your own business by looking at your competitor’s.
URL Structure Analysis. Most SEO consultants incorporate URL structure into their organic search marketing campaigns and the results show that over 70% of marketers do the same. It is important to analyze your competitors’ URL structures and make changes where needed to improve your rankings in search queries.
URL Structure Analysis. The URL is one of the most important components of an SEO campaign. SEO audits must determine the value of the URL structure. If the URL is not optimized, it will have a negative impact on the ranking factor.
Keyword Research. A thorough SEO audit should include a review of your keywords and search intent. Analyze how you can use your keywords to target your audience and address content gaps to help you improve your rankings. Ask SEO consultants to show you how you can identify keywords that are under-utilized.
Technical Issues. Many companies make technical errors that result in a delay in load time and loss of ranking. You might consider examining your off-page and on-page SEO efforts to identify the issues that may be delaying page load times. Look for problems with loading speed, using image alt text on images and cross-site scripting.
SEO audits provide a detailed report about each of the technical items listed in the audit results and provide a benchmark against which your progress is measured. By identifying areas of improvement and showing how you compare to your competitors, you can ensure that you get the most out of your SEO efforts. You can also learn what areas you need to work on further so that you can achieve your desired goals.