Recently, Google Algorithm updates has affected many SEO strategies. Many websites have seen a drop in their search engine rankings after the algorithm changes. However, there are still a number of SEO Companies who is benefiting from the updates, and can give your website a significant boost. The algorithm has affected every SEO method: content, reputation, site architecture and social media. Let’s take a look at the changes and how it might affect you.
Google Algorithm updates changes Google Panda and Google Penguin both resulted to a hard fall for some of the most trusted SEO companies. Google Penguin, as an algorithm, changed the ranking factors that determine a website’s relevancy for a search term. Prior to the updates, a webmaster could get a high rank if they had relevant content, back links and good search results. As soon as the algorithm was updated, they no longer could achieve this.
Google Algorithm updates Google Panda targeted low-quality websites and made it harder for them to achieve a high page rank. The first algorithm changes reduced the authority of websites that were not designed for e-commerce. Google Penguin targeted spam domains, landing pages with too many internal links and other low-quality sites. These updates increased the competition for low-quality websites and made it harder for them to achieve a first page ranking in search results. Google has not stated whether they will be applying the same algorithm changes in future updates.
What does this mean for SEO firms? SEO professionals must adapt their SEO business plans to the new algorithm updates. A core SEO function, link building, is no longer as effective as it was before. Many SEO professionals believe that Google will release a new update very soon that will add to the difficulty of getting links.
What exactly are the Google updates that affected SEO industry? Google introduced two major algorithm updates. The first of these updates was the Panda update which targeted content websites that are not relevant to the search query. Google called this a “vicious circle” because Google’s actions resulted in many low-quality websites being eliminated from the index. This created a large shift in the way SEO works, which is why a wide SEO core update was released in order to reverse this problem.
The second major update to Google Algorithm was the Google Broad Algorithm. This algorithm change came in the form of four major updates. These updates to the algorithms were focused on improving the user experience and decreasing the bounce rate of Google search results. Google is trying to make its search results more relevant to the user. This update did not directly affect SEO, but it indirectly affected SEO.
In order to understand the impact of Google algorithm updates, it is important to know how Google operates. Google is an online search engine company that ranks websites according to its various factors such as relevance, freshness. Google also uses crawlers and robots to crawl every website on the web and rank them based on their relevance to a given keyword. These three factors, especially the update from Google, have an impact on SEO as they give Google a different way of ranking a website.
As a result, SEO experts were left with only two options: adapt to Google’s updates or start working on other strategies to achieve the same result. A majority of SEO professionals already adapted to the new algorithm update and have released a number of tools that will help their clients gain a competitive edge over their competitors. However, there are still a number of SEO firms who are waiting for Google’s next algorithm update and cannot do anything about it. Since SEO professionals cannot adapt their strategies, they are left with either waiting for Google to make another algorithm update that will suit their client’s strategies or to start learning new techniques in SEO.