Why Does SEO Matter?
What is Search Engine Optimization? This is a question many people ask when they are first learning about search engine optimization. SEO has become the bread and butter for online businesses. Without SEO, their chances of making it online would be slim to none. SEO can increase web presence and improve your online presence, which in turn means more potential customers and more sales.
Search Engine Optimization (SEO) consists of many different components, each of which is equally as important as the next. In short, SEO makes your site more visible to the search engines, which means more traffic and potentially more conversions. There are many components of SEO that make up this overall objective, but a big part of what SEO does is using keywords to help with search engine rankings and ranking your site on the search engines. The more targeted your keywords are, the better off you will be. Let’s take a look at some of the more important aspects of SEO.
One of the most important aspects of SEO is the way in which you rank in the search engine rankings. Search engines like Google rely heavily on organic search rankings, or “organic” search rankings. Basically, organic search rankings are based entirely on user votes and feedback. When you want to get recognized by the search engines, you have to work hard to get listed in the top positions on the search engine results pages (SERPs).
Organic search results are not only listed above other listings, but they are also highly relevant to the keywords being searched for. Therefore, they provide your site with a huge amount of free search engine traffic. It is imperative that your site appear near the top of the search results page, in order to draw in the traffic that you are after. In many cases, it is not enough just to get your site listed high – you must work to get your site ranked among the top 10 to be able to benefit from those highly relevant organic search results.
Another important aspect of SEO involves creating content. Many webmasters realize that it isn’t enough just to have a great website – they have to make sure that their site is also listed high in the search engine rankings. The most common way to do this is through the use of keywords. The idea behind keyword phrase integration into your SEO efforts is that you want to build a relationship with the search engine results page, so that when someone searches for the information that you have on your website, you will be one of the first results displayed.
For instance, if we were looking for information about “green shoes”, we would type in “green shoes review”, “green shoes online”, or “learn about green shoes online”. These keywords are just a simple example – there are countless variations that you can use. In fact, the entire purpose of SEO, according to Google, is to provide search engine spiders with a list of links that they can follow in order to rank well. For this reason, it is critical that you pay attention to the user intent behind the keywords that you choose to use in the links that you create.
For instance, let’s say that we were looking for more information about digital marketing and SEO. We found the following link on the organic search results page. It contained the following sentence: “This company produces green shoes that help you breathe better.” This link was placed there by the words “digital marketing”, “SEO” and “organic search results”.
If we were to analyze this sentence, we would see that there are three important factors at play. First, the color green has been used to denote a product or service that is environmentally friendly. In addition, we know that the last part of the sentence, “breathe better”, is asking the question of whether or not green shoes will work to improve someone’s breathing. The keyword “green” is very highly relevant to the subject matter. Therefore, we can conclude that the above SEO strategy really back linked the goal of improving the user’s search engine rankings.