Why Do We Need An SEO Strategy To Succeed?
So, you are a beginner in SEO? Don’t worry, SEO will live on forever as long as online marketers are alive. And as long as there are online marketers, SEO will continue to evolve to reach new heights of importance. So, what are the things we can do to increase our SEO rankings?
We need to use on-page and off-page SEO strategies, especially paid search ads to boost web traffic. SEO experts are predicting that paid search ads will remain on top for at least the next 2 years, which means more money in our pockets. So, if you have a business plan that includes SEO, you are on the right track.
Aside from increasing organic traffic to your web pages, we also need to make sure that web pages are presented in a unique way. This will ensure that it gets ranked well in SERPs (search results page) and gets traffic from organic searches. So, this is also something that SEO experts can help you with, so why not hire a professional?
Another important thing to know about SEO is its relation to quality score. A quality score tells searchers (or net users) what the page should look like based on its relevance with keyword searches. With this in mind, there are some things we should focus on to increase the quality score. One of them is to optimize content and keywords. And judging from the above, it looks like we can gain some good results with these two SEO strategies.
Content optimization usually involves optimizing the texts on web pages, articles, press releases, forums, blogs, and other content. For it to be considered as relevant, the contents have to adhere to the rules of Google’s quality score algorithm. In fact, it is very important to write original content and not copied from other sources. In addition, we also have to optimize ads, headers, titles, meta-tags, and other things that contribute to the relevancy of the site. These strategies are often referred to as on-page SEO strategies.
Among the best SEO strategies we can apply on-page, it is important to create high-quality ads that get good click-through rates. These ads have to be well-positioned in Google’s organic search result. We have to make sure that it appears on top of the first page (if possible) and that it is on the third or fourth page if we want to maximize the chance of getting clicks for our ads. In fact, Google suggests that ads placed any lower than their top will have low click-through rates.
This leads us to another SEO strategy that is equally important: we need to make sure we rank well on the search engine. The higher we position ourselves on the search result pages, the better chances we have of getting more targeted traffic, thereby a higher conversion rate. To measure this on a particular basis, we can use the Google AdWords Keyword Rank (KGR). This tells us the average CTR (click through rate) for a particular keyword. So if we want to maximize our chances of getting more targeted traffic, we have to rank well on the keywords that people usually type in to look for a particular product or service.
One of the most interesting things about this SEO technique is that it is built on word-stream client SEO. We can manipulate the content of the website to get better rankings and at the same time, we can make sure that we get good click-through rates. It is important to note that this SEO method requires a good keyword research, keyword positioning and keyword optimization. If you want to learn more about the other components of this SEO and how they contribute to the optimization process, feel free to contact us for a more detailed SEO tutorial.