Many companies these days have started offering SEO audits as a part of their basic package. These audits typically take the form of a detailed report detailing how your current optimization strategy is working. The main purpose of these audits is to let you know what changes you need to make so that your web pages and your business as a whole are improving consistently.
Yes, an SEO audit often helps reveal how well site is doing. But if you’re a small business, you don’t need to overdo it with an SEO audit. Instead, focusing on individual stats can actually be a complete waste of time. After all, optimization isn’t about finding the best keywords or the best page layouts. It’s about applying the correct SEO strategies to your pages so that search engines like Google, Yahoo, and Bing recognize them when they are in the search results.
If you’re like most companies, you likely only pay attention to your page ranking statistics. These statistics only give you the “big picture” – the amount of traffic that your site receives. While they show you the number of people who are visiting your site, they do not show you which of those visitors are the most targeted.
For example, if your checklist only mentions the top features of your page and doesn’t mention any of the on-page SEO factors, then you’re missing a huge portion of the picture. A checklist can only tell you where you’re at. To make sure that everything is falling into place, you need to make sure that your competitor’s websites are falling into place as well. You can’t simply rely on your own on-page seo strategy to make sure that yours is competitive, because there are just too many variables that come into play.
To perform a proper SEO audit, you must do a technical analysis of your current website. Technical SEO audits should include a comprehensive search engine analysis as well as an on-page SEO analysis. The technical analysis will tell you what keywords are working for your competitors. You’ll also want to know what keywords your customers are typing into their browsers when they’re trying to find you. By performing a technical analysis of your current website, you can discover what pages on your site are not indexed properly. This can cause serious problems with your search engine rankings.
The on-page SEO audit will uncover other ways that your competitors are getting ahead. For instance, did you know that some companies use certain keywords more often than others? Did you know that certain keywords are considered “inferior” search terms by Google? If you want to overcome these problems, then you have to incorporate a new keyword strategy that focuses on these keywords. But how can you determine whether or not your competitors are using these keywords?
Another area to focus on during an SEO audit is your meta descriptions and title tags. These are two important SEO factors that many companies overlook. The meta description is a description of the page that appears in Google’s search engine results pages (SERPs). The title tag is used in web content to describe the page in a way that will be picked up by the search engine robots. In addition, you need to make sure that the keywords you’re targeting in your meta descriptions and title tags are trustworthy. A website with a lot of keyword input will get a low search engine ranking.
Last but certainly not least, an SEO audit is also useful for detecting broken links. Broken links are problematic because they lower the page speed of your site. These issues can even decrease your page rank. The best way to fix broken links is to follow up with Google. They will provide you with step-by-step instructions on how to address broken links in your site.