Why A SEO Audit Is Important
An SEO Audit analyzes the health of your site and from doing this, makes recommendations on how best to optimize and prevents spam. To learn more about the what, where, when and why of an SEO audit, how to do an audit yourself and get some valuable tips for an improved understanding of the content, keywords and proper formatting of your web pages. With the increased use of search engines such as Google, Bing and Yahoo!, Internet users have become more savvy and cautious of online advertisements and spam that can pop up while they are searching for something of particular interest. A sound SEO strategy can help achieve success and increase your online visibility.
There are several elements that go into the development of a good quality website. Properly developed websites that make use of effective SEO strategies are highly favored by search engines and viewers. It is therefore important that you develop a sound strategy to attract and convert traffic to your site. To this end, your SEO efforts must target key terms and phrases that can be used to effectively draw in targeted visitors. For instance, if you are selling office chairs online, your main keyword should be “supplemental furniture”, so that the search engine recognizes your site as a retailer of office chairs and not just a website selling individual items.
The main aim of an SEO audit is to find problems in your site’s performance and rectify them by implementing relevant methods, tools and guidelines. In the case of SEO audits, you are examining the performance of your site using various parameters. One of these includes keyword density, number of pages per website, page title, meta tags and other important factors. Keyword density has a major impact on the ranking of a page in search results, thus it is important to keep the keyword density of your web pages at the optimal level.
If a page is not optimized for search keywords, there are chances that it may not appear on a searcher’s first page of search results. This is because search engines usually rank sites according to the number of times the keyword appears on a page. When a page with keywords is found on the first page of search results, the page is said to be “duplicated”. A duplicate page is one that has been indexed twice or more than once. Duplicate content or a “duplicate” site is likely to have a low ranking on any search engine.
Another important factor that SEO audits focus on is the page content. There are two types of pages in a website: those that have content and those that do not. Search engines determine the relevancy of a page by scanning the page’s content. If the page has a rich, informative content that is useful to visitors, it will most likely get higher rankings from search engine.
Another important aspect SEO audits focus on is keyword density. In general, a web page’s keyword density has an impact on its SERP (search engine result page). High keyword density results in a high search engine ranking. However, too much keyword density may annoy search engine crawlers. So it is best to stick to one or two keyword per page.
Lastly, there is the quality of content writing. Content is very important in attracting readers. It acts as an information provider rather than a sales pitch. If a page lacks content, it could affect the visitor’s willingness to stay on the page. This is why it is advisable to outsource content writing to professional writers. An SEO audit will let you know which writers are capable of producing high-quality pages for your site.
With all these factors considered, you will now be able to see how important an SEO audit is. You should conduct one yourself before launching a new site. If it turns out that your site is not as optimized as you thought it was, you should try to do it yourself first before hiring a professional SEO firm. This way, you can prevent wasting money and time on ineffective pages. And most importantly, you can avoid wasting your company’s time.