White Hat Vs Black Hat SEO
SEO is an acronym that stands for Search Engine Optimization, a popular technique used to increase the ranking of your site in search results of major search engines. If you are not familiar with SEO, you can find a lot of resources on the Internet about it is actually one of the most efficient and proven methods of increasing your site’s presence on the web. Although there are several strategies by which SEO can be implemented to increase the popularity of your business or website, White Hat SEO strategies have a few characteristics that set them apart from other SEO practices.
For example, you will never find a white hat SEO technique that discusses the various factors that contribute to a website’s bounce rate. A bounce rate is a measurement of the number of visitors to a website and the subsequent sales made from them. There are several factors that can contribute to a website’s bounce rate, such as: poor design, poor content, poor interaction, spamming and other black hat strategies. Hence, it is not wise to make all your efforts focus on improving your bounce rate.
Apart from that, you cannot expect that all your efforts will result in positive results because some of your competitors are also doing the same thing. It is quite natural for you to be concerned if your competitor is able to rank higher on the search engines than you are. The only way that you can get above your competitors is to improve on the different aspects of white hat SEO practices. Let’s take a look at some of these important aspects in detail.
When it comes to rankings and visibility, no one can be compared to the experts. However, this doesn’t mean that you should neglect your SEO efforts at any cost. Some of the best practices that are followed by the experts may be very different from those that you follow at first. You have to understand that the experts are aware of the various techniques that can improve the rankings and visibility of your site. In case you are not aware of these SEO strategies, it is advisable that you hire an SEO firm that has a good number of successful clients who are willing to share their experiences with them.
White hat SEO strategies include building inbound links which are helpful in attaining higher rankings. It is a well known fact that many of the top ranking sites on the Search Engine Results Pages are getting links from other renowned sites. However, it is a well-known fact that there is a difference between having the right kind of links and flooding the web with them. If the links are used tactfully, they can help your site get a permanent position on the SERPs and help improve the rankings of your site.
In order to improve the visibility of your page on the SERPs and improve the rankings, you need to consider two important factors which are the user experience and the page speed. The user experience includes the navigation, speed and ease of use. High ranking sites always have user-friendly navigation and smooth performance. They also use high page speed so that pages load at a very high speed. The bounce rate refers to the percentage of visitors that leave your site within a short period of time because of slow page speed.
Black hat SEO strategies include unethical linking, keyword stuffing, and doorway pages. These tactics are not recommended and they have a negative impact on your rankings. Some SEO firms do offer these services but they charge a hefty price for this service. To get quality services, it is best if you engage an SEO firm that specializes in white hat SEO strategies and tactics.
Organic SEO is the ideal way to increase your page rankings and generate more traffic. It uses natural techniques and methods to improve the quality of your website and make it user friendly. You can increase your rankings through white hat seo strategy. In the long run, you will get results by making your site user-friendly and SEO friendly. Search engines prefer genuine content and a genuine website to deliver more traffic to your site.