White Hat Vs Black Hat SEO Strategies
SEO, or search engine optimization, is a simple technique used to improve visibility, and thus, increase traffic, to your website. Essentially, SEO techniques let your website “show up” when a user performs a search using a search engine. It is an extremely effective marketing tool. White hat SEO (traditional SEO) generally involves a certain amount of search engine optimization for websites, usually done by professional search engine optimizers. In addition, white hat strategies will also typically include certain ethical elements, such as not spamming, not collecting personal information of users, and not selling anything on the site.
Black hat SEO, on the other hand, is a very different beast entirely. If you choose to use black hat tactics, it is highly recommended that you get your research done before you make any major decisions. While there are legitimate strategies which can give you some measure of success in terms of improving your rankings, there are also quite a few unscrupulous tactics out there. Black hat seo strategies will generally make your website come across as spam. This can put you out of business.
In addition, black hat techniques can come across as unethical and may even get you into legal trouble, such as getting yourself in a bit of a privacy violation. This can completely destroy any sort of reputation you have, which can cause you to lose customers, and drive up your costs of doing business. You may also find yourself on the receiving end of copyright lawsuits from those whose work you have plagiarized, which can cost you tons of money. In contrast, white hat strategies generally go against these rights, and can help you rank higher organically.
While there are clear differences between white hat and black hat seo strategies, there are some similarities as well. Both strategies are going to be highly effective at helping you increase traffic and get more leads. However, the techniques which work best for SEO are going to be very different. While both strategies are going to get you a lot of leads, they are not the same. The following is a closer look at the differences between these two SEO methods.
White Hat SEO These types of strategies work with links, keywords, and optimization tactics which are used within the larger SEO scheme. Because it uses logic and common sense, white hat seo strategies are widely accepted. However, black hat seo tactics may not always be taken as they are seemingly logical, but this is because the loopholes which they use often make the ranking algorithms believe that the website has been legitimately linked to elsewhere.
Black Hat SEO These tactics aren’t necessarily used to get you higher rankings on the search engines. Instead, they are used to try to manipulate the results which are offered to the user. By using certain methods, they hope to get higher rankings and therefore get a higher ranking in search engines. For instance, by using anchor text within the link, the page that the link is directing to may actually be higher ranked than the page where it came from. Therefore, black hat seo techniques are not always the right choice for those who are looking to get a higher ranking.
There are some things that are common between these two SEO strategies. They both have guidelines which they follow and they both use logic when determining how to rank a page. Also, there are some things that site owners can do to try to optimize their site and improve their rankings. Some techniques like link building are common and many site owners don’t even think about them anymore. However, when done correctly, they can both still be effective.
In conclusion, both black and white hat seo strategy have their place. The main thing that they have in common is that both require quality content, good keyword research and correct guidelines. These guidelines are what make each SEO strategy different from each other and how effective it is for your particular niche. Therefore, the most important factor to consider when choosing a particular SEO company is to find one with the highest number of satisfied customers.