If you are new to online marketing and have not yet adopted an SEO strategy, then it is time that you got acquainted with the basics of search engine optimization (SEO). White hat SEO has become the most popular option when it comes to increasing website traffic and enhancing search engine rankings, yet many new site owners still wonder what exactly is white hat SEO anyway? The answer to that question and how it can benefit your business can be found in this article. In general, SEO is a set of techniques that have been approved by Google, Yahoo, Bing and other search engines to enhance the ranking of websites. These techniques include content development such as writing original and informative content, including Meta tags, keywords and keyword phrases, generating site maps, link building and directory submission, as well as various methods for monitoring and measuring the success of a site’s SEO efforts.
The first step in implementing an SEO strategy is by creating a comprehensive plan on how to achieve the desired results. There are several different areas to focus on, and each will require different implementation approaches. You can use either a white hat approach or a black hat approach. A white hat approach uses SEO techniques that have been proven effective, and which are applied in a manner similar to traditional SEO practices. This includes using proper meta tags, directory submissions, article submissions, blog creation and posting, and so on.
A black hat approach, on the other hand, is different. Black hat SEO practices are those that do not receive the seal of approval from the search engines and are usually used by unscrupulous marketers who want to gain quick and cheap results through the use of unethical means. Some common black hat practices include the use of illegal keywords and keyword phrases, link farming, spamming, paid linking, and so on. While these tactics may result in quick rankings for some websites, they will most definitely be a waste of time for website visitors, as the search engines will not acknowledge such practices.
Now that you have a comprehensive plan for your SEO practices, the next step is to choose which tactics to use and why. In the case of a white SEO strategy, the main goal is to rank high in the major search engines such as Google and Yahoo. Using a white SEO practice will likely require that you create unique, quality content that is well edited and informative to draw in targeted website visitors. These visitors will most likely be searching for particular items, services, or information that you can provide. For example, if you sell discount perfume online, your main keyword should be “perfume” since this is what people are looking for when searching for something that is related to perfume.
One of the many black hat seo tactics that you can use against your competitors is keyword stuffing. If you rank higher for a keyword phrase that is heavily saturated by competition, this means that there is a very strong possibility that your site will rank higher than your competitor using less competitive keywords. However, this is not to say that it is the best tactic to use – if done improperly, you will most likely be penalized by the search engines for overdoing it. This is because the search engines look at how many times a keyword appears and compares it with similar phrases in a different set of brackets.
In addition, white hat SEO practices are said to be much better than black hat SEO, as this involves organic SEO techniques that allow your website to rank higher based on the keywords used instead of those that are artificially high ranked by SEO firms. This is important for several reasons, among them that organic SEO techniques will likely be more beneficial for your business since these techniques have been proven to be more effective in the past. The second reason is that white hat SEO practices will allow your website to rank higher for longer periods of time since these techniques are less likely to experience unnatural algorithm changes. This is one of the main reasons that SEO firms are so reluctant to engage in white hat practices – they believe that it will take them years to truly understand these changes and adapt to them.
White Hat SEO practices include using various link building techniques in order to achieve higher rankings. Some SEO firms are quick to point out that it is not necessary to engage in link farming in order to achieve top rankings. However, as many link farms have been banned by the major search engines from being used in their rankings. Link farming still has its place, especially in the realm of SEO firms that want to increase their page rankings in order to attract more customers, and to employ techniques such as keyword stuffing in order to do so.
On the whole, it is clear that white hat SEO practices are better for your website in the long run. These techniques will not only improve your rankings in the short term, but they will also improve your rankings over time. This is because they will help your website become better known and offer better customer service. As more people begin to recognize your website and visit it on a regular basis, you will gradually improve your page ranks and be able to attract more website visitors and customers to your site, resulting in higher search engine rankings. In the end, this means that you will have achieved the ultimate goal: you will have achieved long-term search engine ranking success.