White Hat SEO – The Pros and Cons

The latest buzz in Internet marketing circles is SEO, or Search Engine Optimization. Many experts call it “Organic Search Engine Optimization” because it’s designed to improve visibility and reputation for websites by optimizing keywords and key phrases. In general, whitehat SEO relates to any approach that improves your search ranking on a SERP (search engine result page) while still keeping the integrity of the site and staying within the terms of the search engines. While some website owners may opt for black hat SEO (which is considered spam by most online advertisers), there are also many whitehat SEO techniques that can improve your visibility online while keeping costs at a minimum.


SEO haters hate when you call their method of getting more traffic their own. It’s only natural to be skeptical about new methods that online marketers use to improve their sites, especially if you’ve never been exposed to them. But there are certain principles and guidelines that apply whether you’re using a black hat or white hat approach to SEO. And although the best methods are not always right, they all have one thing in common: They improve your visibility and reputation, which in turn, increases sales and profits.

White Hat SEO includes a variety of techniques that don’t involve the use of black hat tricks. The most obvious methods are the use of Meta tags, keyword density, article spinners, internal linking structures, site maps, and penguin algorithms. All of these are legitimate SEO methods, but there are some tactics which are generally considered black hat, such as cloaking, search engine stuffing, and false link building. Google’s recent efforts to limit these activities are part of their effort to stay ahead of deceptive practices like cloaking and fake blog posting.

One way to improve your rankings is to make sure your website has rich content. You want Google and other search engines to think your site is valuable. One way to accomplish this is to build a site that is focused on quality content. For example, rather than focusing just on the sale and purchase sections, consider including a wealth of information regarding your business. Another way to improve your seo strategy is to build internal links. This can be accomplished by hiring professional bloggers, hiring others to post comments on your web pages, and seeking out link partners who offer reciprocal links.

You might not see the results you want through SEO practices right away, especially if you’re just getting started with your online business. In order to obtain the results you desire, you will have to invest a lot of time and energy into your business development. However, if you take a quality approach to developing your business, you will be able to reap the benefits of high-quality content, high-volume traffic, and high-converting links. When you work with well-thought out and high-quality SEO practices, you can increase your rankings and increase your profit.

Black Hat SEO practices have been known to have an adverse affect on your search engine rankings. These practices include spamdexing, link farming, and keyword stuffing. Although many experts have stated that black hat SEO practices have an impact on search engine rankings, there is still a great deal of controversy surrounding the validity of these practices. Some experts feel that black hat SEO practices are designed to fool search engines into thinking that the website has high quality content when in reality it has very little or none at all. Other experts feel that the practice of black hat SEO actually can help search engines find websites more easily, but that the practice is not meant to intentionally damage a website’s ranking.

Whether or not black hat SEO practices have an effect on search engine rankings is debatable. No one can say for sure how a search engine algorithm might treat two different sets of SEO practices, whether the practices are black or white hat. Many experts also believe that white hat seo practices are beneficial to a website’s ranking, but they cannot say for sure whether the practice will have the same affect as black hat SEO. SEO can get by with either practices, but SEO specialists often advise their clients to choose one or the other when possible. The main benefit of white hat seo practices is that they will keep a website healthy and effective for years to come.

Search engine optimization is constantly evolving, but many SEO specialists feel that white hat seo tactics are the best way to optimize a website’s page rankings. The major problem with using white hat seo tactics, experts feel, is that they may not always work. In some cases, white hat seo tactics could cause a website to receive a higher ranking for a certain keywords, but this may not necessarily translate into increased traffic or sales. If a search engines algorithm deems a site too spammy, it will likely drop that site’s rankings, but this does not mean that a site will not be able to recover after the algorithm change.