In SEO (search engine optimization), there is an important difference between the two popular techniques. SEO can be called a fair-play SEO method while black hat is an unethical or black-hat tactic. Black hat is considered a spamming technique. It is characterized by using repetitive phrases, keywords, web address or website titles and URLs in large amounts. Usually, when you use this technique, you will get a lot of visitors on your site without paying anything.
SEO can be called as ethical SEO, which tries to improve user experience and the search engine rankings. Black hat SEO is basically a group of illegal or unethical activities that an individual or team of persons apply in the aim to increase search engine rankings for a particular website or set of websites. These activities include keyword stuffing, generating link farms, spamming and other similar activities. These techniques often lead to the blockage of legitimate websites and the misrepresentation of products and services.
Search engine rankings give a better ranking to sites. It helps the site owners in earning more profits by making their websites visible over others. If this popularity is earned legitimately, then it is a good source of income. But sometimes, this popularity can be artificially created by black hatter SEOs. The negative effects of black-hat SEOs on a website outweigh the positive effects.
On the contrary, white hat SEOs are also known as content-enriched SEOs. They follow certain rules and guidelines, which can improve the rankings. White hat SEO practices also include using keywords in a relevant and correct way to improve traffic and page rankings. In addition to this, long-term improvement of the rankings is also done by these SEOs.
Many users do not know about white hat SEO practices and techniques. They have the idea that SEOs are only a technique to boost rankings. However, the opposite is true. These SEO practices provide real benefits to the websites. For example, content, user experience and social media are three important factors, which can make a huge difference over the rankings. To boost user experience and improve the social media participation, SEOs adopt several easy-to-follow white hat seo strategies.
One of the most common SEO tactics is the use of Meta tags. These tags give an explanation of the nature of a particular page. Moreover, they can also help the crawlers crawl all the pages in a website. For example, the keywords “motor car racing” and “ascar racing” are important SEO tactics in this case. The use of Meta tags will help the search engines to rank a page according to its importance. In a way, search engine visibility and SEO are connected through this tactic.
Another important white hat seo tactic is the proper selection of keywords and key phrases. If a website does not incorporate the right keywords, then the rankings might go lower. For this reason, it is important for a website owner to understand what keywords should be used for better ranking. An experienced SEO will always opt for long tail keywords. This means that he will cram as much information about his target keywords as possible.
By and large, content is the king of SEO. It is the main factor that will determine whether a site ranks higher or lower than the others in the same niche. A website with fresh and informative contents will surely get more traffic and will get the maximum amount of visitors. The use of ethical SEO strategies such as link building and internal links will also help to get higher rankings. In order to get high rankings, you need to have your content optimized for the search engines and have it submitted on directories.