In the age of technology and evolution, every marketer needs to stay on their toes and be mindful of the ever-changing trends in marketing. The internet has made the world a much smaller place, making it possible for people to share and reach out to others at a fraction of the traditional way of doing things. With the right amount of foresight, a company can tap into the potential of this platform and enjoy unprecedented levels of success. However, with so many options available, it’s difficult for a new business owner to understand what is the best strategy for their business at this point in time. Fortunately, using the latest statistics for digital marketing can help marketers make sound decisions as to what will work for their company today and moving forward.
Marketing trends are a fickle bunch. Just like anything else, the latest trends tend to surface when enough people have access to the information to warrant their attention. This means that the apps that get the most buzz at any given point in time are those that address a problem that customers are currently experiencing. Whether it’s a lack of information on a particular mobile app, a struggle to use the application or a need for more user-friendly features, these types of problems generally lend themselves well to digital marketing solutions. This is because people’s attention is drawn to the solution rather than the issue at hand, which are often a waste of funds and time.
Perhaps one of the most talked about apps and digital marketing solutions of the moment is the rise of Customer Service Tools. Ever since the advent of chat bots, marketers have been inundated with automated customer service representatives that talk to customers in an attempt to resolve common issues. These chat bots are just one component of an advanced Customer Service Toolkit. However, as chat Bots continue to grow in popularity, it will be interesting to monitor how customer service tools integrate with each other in order to create a truly comprehensive customer experience. Below are some ways that chat bots and customer support platforms are starting to merge:
Email Marketing. The dawn of email marketing has signaled a significant turn towards short, direct messages. Many of the biggest email marketing campaigns of the last decade began online, as businesses realized that they could easily target their audience without wasting a ton of money on expensive marketing campaigns. Today, an email marketing campaign can target a broad demographic of individuals without wasting money on expensive advertising. This all makes it easier for a company to reach out to their customer base and generate profits. However, it’s important to remember that email marketing still needs to maintain a conversational tone in order to be successful.
Social Media Marketing. Social media is a great way for companies to get in front of their consumer and engage them in conversation. However, unlike the emails that digital marketers can send, social media campaigns tend to require more in-depth, personal engagement from customers. In order to successfully market through social media, digital marketers need to understand the way that consumers think about and respond to social media.
Both Content Marketing and Digital Marketing. While content marketing is all about offering up relevant and valuable information to the reader, digital marketing tends to focus more on the design, production and promotion of the product itself. Content marketing is a type of digital marketing that tends to connect with buyers on a more personal level.
These three digital marketing trends are incredibly diverse and only represent the tip of the iceberg. In fact, there are many other strategies that companies can use to grow their business in the future. However, if a business wants to be a major player in their industry, it’s critical that they understand the basics of all three marketing trends and use them intelligently to grow their business.
Marketing is a highly competitive arena. Every day, new businesses emerge and try to provide something unique to their customers. With so much information out there about brand development and consumer behavior, it’s become increasingly difficult for any company to stand out from the crowd. The smartest companies are using all of these digital marketing trends, as well as traditional marketing, to attract and entice customers. This way, they know they’re going to succeed.