What You Need to Know About SEO and Pagerank Sculpting
Search engine optimization (SEO), otherwise known as Search engine marketing, is the act of enhancing the quantity and quality of site visitors to a web site or a certain web page through search engines. SEO targets organic, unpaid traffic (also called “organic” or “unpaid” traffic) instead of direct paid traffic or ad-supported traffic. It aims to improve the search rankings of websites on major search engines like Google, Yahoo! And MSN.
There are different approaches and methods for optimizing a site’s visibility and ranking in search engines. Most SEO strategies employ black hat SEO techniques and therefore they are technically illegal in some jurisdictions. This article will discuss some of the popular whitehat SEO strategies and their effectiveness in increasing web pages or websites popularity, generating targeted traffic, improving site rankings and improving website conversions.
White Hat SEO techniques adhere to some rules and regulations of Google webmaster guidelines and practices. These rules are designed to provide Google users with a better experience when searching for results using Google’s popular search engine. Black hat SEO techniques on the other hand are not endorsed by Google, and they do not follow Google webmaster guidelines. Black hat SEO methods include spamdexing, keyword stuffing, link farming, doorway pages, robot harvesting, doorway pages, and other similar schemes. By contrast white hat SEO practices adhere to the Google quality policies. Google monitors and applies penalties to webmasters who deliberately attempt to game Google search quality systems.
White Hat optimization techniques follow the proven and tested algorithms of Google. They strive to produce high quality search results that are not subject to immediate user judgment. Google’s most popular and widely used algorithms are the following: The Google Content Network, Google AdWords, Google+ Local, Google Places, Google Search, Google Webmaster Tools, Google Analytics, Google Finance, and Google Insights. These four algorithms form the bedrock of all Google SEO work.
Google uses two independent sets of algorithms for ranking web pages. The first set, known as the Google Content Network, is widely considered the most powerful and reliable of the Google algorithms. Google provides the Google Content Network with information regarding every webpage that appears on the SERPs. This information is used to calculate the amount of relevant links a page has from other websites.
Black Hat SEO practices are not based on the Content Network’s algorithms. Instead, these strategies are designed to take advantage of loopholes in Google’s systems. These strategies do not follow Google’s set guidelines and they may have serious consequences. The two major techniques include spamdexing and keyword stuffing. Both techniques are considered to be serious forms of spamming and both should be avoided at all costs.
To avoid black hat seo techniques it is important to build your website properly. You want your site to be listed on the first few results pages (SERPs). You also want to make sure you get a decent number of inbound links from quality authoritative sites that are related to your keywords.
There was a lot of hype about pagerank sculpting when Google announced they would be changing their algorithms. The truth is that, because of the huge pagerank advantage, many sites still cannot survive under the new Google rankings. Google plans to make changes to the way they rank sites in the future. In the mean time, if you want your site to get listed in the top three, you will need to follow all of Google’s instructions including the newest pagerank requirements. To do that, it would be best to hire a company that specializes in internet marketing and search engine optimization.