SEO 101 – what is it and how important is it? SEO stands for search engine optimization, that means optimizing your site for the search engines. The search engines are constantly on the lookout for new sites and old sites alike, both competing for the same all-important keyword position. If you want to rank highly for a particular key phrase or a set of keywords, then you need to get your site a good ranking with them. In this article, we’ll discuss some of the most important tips and tricks you can use to achieve that.
SEO 101 – keyword research is the most important aspect of optimization. Don’t just pick keywords you like, do some research first! You should also learn about competitor strategies and what keywords they are using to optimize their webpages. It is very important aspect of SEO.
What’s next? You need to do some link building. This is the next most important tip. One of the best tips for SEO 101 is to know and exploit the power of links. You can do this by submitting articles to article directories, press releases to press release sites, forum posts to forums and blogging about your niche to create inbound links from high authority sites. This gives your page a better chance at ranking high.
Now that you’ve done all that you can do about link building and keyword research, it’s time to focus on content. A tutorial on SEO should start with explaining why important content is so important for search optimization. That’s why we started with the first step, keyword research. Once you understand that keywords are the most important aspect of search optimization you can start working on creating quality content. In the next part of this tutorial series we’ll talk about creating good content.
Another important part of SEO 101 is learning about meta tags and their effect on search engine marketing. This is why you need to take your time reading everything about search engine marketing and meta tags before moving forward. If you rush through this part of SEO 101 it will be more likely that you’ll make common mistakes that cost you time and money instead of helping. Meta tags describe your page in the meta description portion of a search engine’s results page. Make sure you understand them!
Another common mistake beginners make is not understanding how to optimize their titles. What you probably didn’t realize is that many search engines treat your titles as important keywords. If you don’t use the proper keywords (more on that in a different tutorial) then your pages will be missing out on valuable backlinks. This is why it’s so important to learn everything you can about SEO and search engine marketing before diving into the nitty-gritty of SEO.
It may sound scary to you but there are actually some SEO tricks that are easy and free to use that will increase your rankings. Paying attention to where your backlinks are coming from is one of the best tips to learn. You want to get as many links pointing to your site as possible. The easiest way to do this is to participate in link directories. This is why I recommend using sites like Digg and Reddit for SEO. They are easy to use, free, and will increase your ranking in search engines quickly.
Hopefully by now you realize that SEO 101 is more than just selecting a few keywords that will help you climb high in Google’s rankings. It’s about building an online empire that can survive Google’s changes and remain relevant for years to come. There’s plenty of information out there for SEO beginners like me. But you need to start somewhere, so I hope you’ll stick with SEO Marketing for your web site and blog.