SEO 101 is undoubtedly the golden nugget for all budding online entrepreneurs. It provides them with the essentials on what is SEO, how important it really is in today’s world, and how they can get started. This tutorial also teaches you about keyword analysis, which includes common, uncommon and long tail keywords used by the top search engines. Keyword analysis and research are the building blocks of a successful SEO strategy, and this tutorial gives you the ins and outs of this extremely important process.
SEO 101 explores four strategies used by the most popular search engines to rank websites. These include using meta descriptions, keyword tags, alternate names for particular key phrases, and image tags. These tools are used to describe your website in an informative way. Meta descriptions, or meta keywords as they are known, are what search engines look at when ranking sites, and a good SEO will master this art to a tee. They can be difficult to master if you don’t have a thorough knowledge of online English grammar, so it’s worth reading through a lot of tutorials first.
A good SEO tutorial will explain how to use meta keywords, how to write effective meta descriptions, and exactly how each works. Keyword tags, used together with meta description tags, allow you to create meaningful meta descriptions that describe a particular page in your website. SEO 101 teaches you the exact way to use these tags to your advantage.
The next topic that SEO 101 covers is the importance of keyword density. This is often the most important step in search engine marketing (SEM). Without enough keywords, your site will never be found. In order to get noticed by your readers, you must create content that is optimized for the search engines, but keywords should be sprinkled throughout in such a way that the search engines can still recognize what your site is about.
Another crucial topic in search engine rankings is link building. If you have read any of my previous digital marketing strategies tutorials, you know that link building is extremely important for improving your search engine rankings. If you do not have any incoming links from relevant websites, your search engine rankings will suffer. You can easily learn how to create effective links from inside the article directory that you are promoting from, or you can even outsource this task to a great article writer.
A third important topic that SEO 101 teaches you is social media marketing and networking strategies. Search engines are constantly looking for new ways to categorize websites. One of the best ways that you can market your website and increase your search engines rankings is to use social media marketing and networking strategies to spread your information across the web. Some social media marketing strategies include blogging, video marketing, PPC advertising, SEO friendly links and the ever popular discussion forums. If you can master these basic SEO strategies, they can really help boost your ranking on the search engines.
The last topic that I will discuss in SEO 101 is keyword research. Keyword research is perhaps the most important step when it comes to search engine optimization. The more targeted keywords you find within your articles, videos and blogs, the more likely people are to find you online. It is also very important to incorporate these same keywords into your search query.
Hopefully by now you can see that there are many topics that are important for search engines optimization, and each of them can take time and effort to master. You should also understand that you cannot learn SEO by just reading a tutorial or two. Mastering SEO requires extensive research and knowledge of the most popular techniques, as well as the most effective and affordable strategies. It is best to learn SEO from an SEO mentor who has years of experience and is willing to teach you everything he knows about making money online.