What You Need to Know About an SEO Audit

An SEO audit determines a precise technical and monetary diagnosis of your entire web site. It also gives an evaluation of your current visibility in SERPs for each keyword phrase. This valuable data helps to discover all potential site optimization strategies and means to improve your site visibility and ranking in search engine results.

SEO audits conducted by experts look closely at all elements and tactics of a web site’s design and development, including keyword density. They identify keyword phrases and keywords that may not be optimally used on a website or have low competition in the search engine results for that particular phrase. These techniques and tactics may be simple or complex. The SEO consultant can help you make the appropriate changes so that your page achieves its purpose and objectives.

In an SEO audit, you will have the opportunity to determine which elements are causing you trouble. These may include the use of off-page optimization techniques or the lack thereof. Sometimes, site content is poorly constructed or written and does not properly support a search engine’s theme. Other SEO factors may be the result of poor linking strategies. No matter what the problem, the SEO consultant can suggest ways to improve your page’s rankings so that you see a positive impact in your site traffic and search engine search results.

During an SEO audit, your web page’s structure is thoroughly inspected. Each page is thoroughly documented to identify any issues which could inhibit your ability to achieve your targeted rankings. A structured data approach is used to analyze the structure’s relevancy with search engines. A structured data methodology attempts to merge all important parts of the web page content into a logical structure for easy searching and browsing.

For a professional service to provide a SEO audit, they generally ask for a detailed list of problems that are keeping you from achieving your desired ranking. Then they will develop a customized strategy to help you fix problems. Problems such as duplicate contents, broken links, and URLs that point to the wrong location are common problem areas that often cause SEO audits to fail. When your site is lacking any major components, the search engines will determine your site to be “incomplete.” A good SEO consultant should be able to provide you with a comprehensive SEO audit checklist to ensure that your website is not only structurally sound, but also offers a superior user experience.

A SEO audit shows you the areas of your site that require the most attention. One of the first areas that an SEO consultant looks at is the page load time. In general, web pages that take the longest to load are considered “slow” by search engines and may even result in your site being banned completely from the search engines. Fortunately, most SEO consultants are well versed in improving page load time and know how to use tools such as modification services in order to make pages more efficient and easy to read.

Another important area that an SEO audit will focus on is your site architecture. Although many people think of SEO when they think of the website design, the importance of site architecture goes way beyond site design. The structure of a website can have a significant impact on user experience. In fact, poorly designed sites can actually frustrate users and turn them away. A thorough SEO audit will examine your entire site architecture including URL structure, page content, meta tags, internal linking structures and page titles.

As previously mentioned, SEO is a very technical field and it is very easy for even non-technical seo experts to overlook some of the critical technical SEO elements. In order to optimize your site for Google, SEO requires a series of other steps. First of all, your on-page SEO needs to address meta tags, title optimization and keyword competitiveness. These are only a few of the key elements that you need to pay attention to if you want to achieve success in on-page seo. If you want to optimize your site for other major search engines, such as Yahoo, Bing, MSN and Ask, then a comprehensive site architecture audit will also focus on those areas as well.