As a part of Google’s strategy to boost its ranking in the SERPs (Search Engine Results Pages) for relevant keywords, Google has introduced several updates to its SEO practices. SEO experts and on-page SEO professionals have already adapted by tweaking their tactics or completely avoiding it. How to fare in such situation?
The first aspect to keep in mind is SEO Thin. SEO Thin is the new buzzword in SEO circles and it refers to the need to optimize your website without making it look too “thin”. Basically, see significant improvement in user experience. Content Marketing strategically crafted content will gain links, get shared, and ultimately bring visitors. Paid Media targeted paid campaigns with clear ROI.
In this article, we’ll discuss some of the latest SEO trends that have been evolving over the last few years. These SEO trends are showing no sign of abating, even though there is a lull in SEO due to the fact that most search engines have completed their overhauls. The result is that SEO strategies and search engine optimization methods have become more “bunker-proof.” With this in mind, we can now tackle the question as to how to survive the shift in SEO rankings. Here are some of the best practices that you can incorporate in order to improve your search rankings as quickly as possible:
Update Your Content regularly – Google, in particular, has a habit of changing their algorithm and the algorithms keep on changing. In order to keep up with the pace, it pays to make sure that you are aware of Google’s latest SEO news and update your site accordingly. SEO experts suggest that you subscribe to Google News. Google’s news feed will feature the latest and most relevant SEO articles from various SEO industry specialists.
In addition to Google News, SEO experts recommend reading via InboundArticles. In case you are not using InboundArticles, you should start doing so as soon as possible in order to take advantage of the new algorithm updates. This is because publishers are required by Google to publish new content in line with the latest algorithm updates.
In addition to publishing fresh in-depth content, it also pays to link to relevant websites. When creating backlinks, it is essential that the sites you link to have similar content. If they do not, Google has the right to de-list you. Linking to sites with similar content will allow you to drive traffic to your site while increasing your SEO ranking simultaneously. In case you want to rank for multiple keywords, it is important to add links targeting various keyword sets within your niche.
Google’s latest algorithm update has affected SEO rankings negatively. The reason why this update was released was due to the excessive spamming of certain sites by spammers and marketers who were looking for cheap ways of boosting their SEO rankings. Now, Google is looking to reduce the spam level and to increase natural listings. For marketers, this is a great opportunity to improve upon our strategies and master new ways to target our keywords. As a result, we can expect to see even more changes on the way SEO ranks. However, for now, let’s focus on what we can do now rather than what we can expect in the future.
The best way to prepare for these next SEO updates is to invest time into content marketing. Content marketing will help you understand the upcoming algorithm changes as well as ways of implementing them into your strategy. The best content marketing strategy will incorporate on-page optimization and off-page optimization. By doing so, you will be able to address the problem of duplicate content and you will rank much higher than you are today.