Do you need to conduct an SEO Audit? If so, then it’s important that you understand what that entails. An SEO audit is the process of examining and evaluating your current website, including its keyword density, page experience, structural elements, page content, site navigation, and more. If you are just getting started with online marketing, then check out our free video below:
What Is The Purpose Of An SEO Audit? SEO audits are conducted to provide companies with information about their keyword density, page experience, structural elements, and more. Through this comprehensive review, companies can determine their ranking factor and optimize their page and content to receive the highest possible results.
What Is The Purpose Of Landing Pages? SEO landing pages are the first pages that appear on search engines for certain keywords. These pages are designed to attract traffic from search engines as well as to help those in need find you. If they are not optimized properly for your chosen keywords, then your business will not reach the next level. As such, your website should be examined thoroughly. Your SEO team should include your landing pages when analyzing your website’s SEO results.
What Are The Keyword Phrase And Page Quality Factors? In an SEO audit, these two factors are analyzed to identify where an SEO firm needs improvement. First, the on-page SEO factors are reviewed to identify keyword phrases and pages that have the highest search volume and most visitors, but which have low conversion rates. The on-page SEO factors also include meta tags, alternate tags, title tags, header tags, alt text, image tags, and more.
How Is The SEO Rankings Structured Data? Search engine ranking methodology is constantly changing due to changes in algorithms, the addition of new keywords, and other factors. Many SEO firms use proprietary software tools or analytics systems that collect and report rankings based on a number of different factors. However, the majority of SEO firms analyze their client’s current and historical SEO using standard tools and applications that are available to all webmasters in order to determine if their website is optimized properly.
What Other Factors Influence Rankings? Aside from the above factors, there are many others that can greatly affect your SEO rankings, such as link popularity, content quality, site architecture, site navigation, incoming links, incoming bandwidth, and more. Because Google relies on the information provided by users to rate each page in its results, it’s important that any changes that you make to the structure of your page aren’t immediately apparent to search engines.
What Do I Do After I Have An SEO Audit? Once you have an SEO audit conducted, you should submit all of the information collected to Google. You should also stay up-to-date with Google’s changes and make any necessary adjustments to your website based on what Google recommends. This will help ensure that the first result for your specific keywords is always the highest ranked page, so you’ll get the most visitors.
How Do I Know If My SEO Process Needs An Audit Process? An SEO audit process should be performed after every few months, but you should still check on the status of your website even if you haven’t performed one in awhile. By doing this, you’ll be able to monitor how many pages are being affected by various factors, as well as how internal links are being affected. Since the links in your website can affect your search engine rankings, it’s a good idea to have a professional look at your site to monitor its progress.
How Should I Handle Backlinks? The biggest problem that most people have with their SEO campaigns is the fact that they try to manipulate the search engines in order to get them to rank for certain keywords. Although this is legal, it can result in your website getting blacklisted by other search engines, which will ultimately affect your rankings.
What Should I Do When I Change My Site? Once a SEO audit has been conducted on your site, you should immediately change any offensive or non optimize elements to optimize your rankings. Some search engines take into consideration organic traffic, and some don’t. A qualified SEO consultant will be able to give you the most effective methods of increasing your on-page optimization and increasing your rankings.
Why Is a Screaming Frog Important? In addition to optimizing your on-page elements such as your title and meta description, you should also perform SEO audits on each one of your web pages. This includes all internal (you wouldn’t do this for internal pages) and third-party (websites, ads, etc.) linking.