What SEO Strategies Work Best?
SEO is a bit of a misnomer. White hat SEO strategies are heroes on the SEO front, and black hat strategies are villains on the SEO front. However, it is possible to improve visibility for a website in the search engines, while using ethical methods that are part of white hat SEO strategies. Here are some of the steps:
Search engine optimization is a set of optimization techniques. It includes content writing, link building, and directory submission. These all work together to get websites to get ranked higher in the results pages of the search engines, such as Google, Yahoo, and MSN. Black hat strategies can get a website to rank higher, but they are unethical, and can get a website banned by the search engines.
There are a variety of different approaches to SEO. There are both “white hat” and “black hat” practices. The difference between these is just what happens when the SEO efforts are put into effect. White hat practices include creating original content, and providing original and relevant content to the article.
“Black hat seo”, or spamming techniques, actually attempt to rank higher in the rankings for the same keywords through a number of different methods. These techniques generally include black hat methods such as keyword stuffing, link farming, and article marketing. Keyword stuffing is one way that black hat seo practices attempt to rank higher in the search engines for a particular keyword. For example, if a website is ranking for the term “appliance repair”, a person looking for that particular item might type in the exact phrase “how to clean a broken appliance” in the search engines. If a website that ranks for that phrase already has articles on their pages stuffed with links (back links) to other websites that are promoting the same version of the phrase, this could potentially get that site banned. In this case it is best to avoid the phrase altogether, and use something more natural sounding such as “how to clean an appliance”
“Content marketing” is another approach to SEO. Content marketing involves using certain keywords throughout the content of an article, on the website, and within social media posts, on a blog, etc. By using a large number of keywords and a variety of them, the search engines will consider the site to be more relevant for the given search. The SEO firm can provide their client with content marketing solutions such as keyword research for articles, which can provide the search engine results that the client is looking for. The company may also handle social media campaigns that incorporate the keywords into the website and into the social media posts, as well.
In order to avoid being banned by the search engines, there are some things that SEO companies do that they claim not to do. They will often mention that they will notstuff keywords into the meta tags or into the body text of the website, however this is untrue. SEO does, however, recommend that they submit their clients’ websites for keyword research, which is a form of spamming. The client then receives no benefit from the keyword research, because the search engines consider it to be spam.
“Buying targeted traffic” and “buying long-term traffic” are tactics commonly used by some SEO firms. These tactics have been discussed in SEO for a long time, and some people believe that they work, however Google’s AdWords have a reputation for working just fine, even if it is used in the wrong ways. Buying targeted traffic is a tactic where a person buys their way into a website or a social media campaign. This does not help the site rise in the SERPs, as it is a one-way thing, you pay and get. Buying long-term visitors is a tactic where a company buys visitors that they can manage, usually on a monthly basis.
So to wrap up, there are many different tactics, such as link building and white hat seo. However, black hat is a tactic that is frowned upon by Google and therefore it does not tend to show up very often in the search engine results. It is all about getting your keywords in front of as many potential customers as possible. Black hat SEO is the bread and butter of SEO, and while it does provide results, it is not a recommended method.