There are two types of SEO: white hat SEO and black hat SEO. While some SEOs may paint them as two different disciplines, they truly are not two different approaches to SEO at all. In fact, they are both right and wrong ways of doing SEO, just like how the terms “left” and “right” are different descriptions of the same thing. So in this article, we will get into the main differences between white hat and black hat SEO, and some whitehat SEO examples, and the methods involved in each.
First of all, there is keyword research. Doing proper keyword research can make or break your SEO efforts, because keywords are what search engines use to determine where to rank you on their search engines. Without proper keyword research, your website will never rank with the top search engines, and your business will be wasting its time and money trying to get ranked. Therefore, it is absolutely necessary that you do proper keyword research if you want to rank better with the major search engines.
Secondly, you have to have good web page design. In order for your website to rank better with the search engines, you have to make sure that your website is both easy to navigate, but also has great content. Having great content is important because search engines like easy-to-read content that’s engaging. If your web page designs are bad, or your keywords are missing in your titles, you will lose search traffic because people won’t read your entire page to get the information they’re looking for.
Then, you also need to have good keyword and backlink structure. Keyword research will also show you which keywords will bring in the most search traffic and which ones will not. To rank higher, you need to get more backlinks pointing to your website. This is achieved through quality content articles, quality link building techniques, and good hat techniques.
Quality content articles will get you higher ranking with the search engines. They improve your website’s exposure by highlighting the relevant keywords in a relevant article. The more relevant your article is to the topic it was written about, the more likely you will get a click-through traffic. Also, this type of article helps the search engines to get more traffic, since they pick up the quality of the article much more readily. In addition, the article can include a link to your website, which gives you increased visibility to the people searching for products or services similar to yours.
Backlinks are very important to increasing your SERP’s visibility on the internet. Backlinks are links from other websites to your own. The more backlinks you have leading back to your website, the more visible your site will be to the search engines. However, getting many backlinks is a hard thing to do. One way of achieving a higher ranking is by having a good keyword research tool like Google External Keyword Tool.
Good keyword research tools like Google External Keyword Tool allows you to enter a particular term or key phrase, such as “SEO”, and it will generate a list of all relevant terms and related keywords that relate to that term or key phrase. It will also give you the number of searches performed for each keyword or keyphrase. You may be interested to know that on average, search engine optimisation professionals make around $40 an hour using this tool. The reason SEO is so popular is because the process it uses is known as white hat seo. This means getting your website in shape that will make it attractive for the customers.
White hat seo strategies do not change the structure of the website, only the on-page SEO strategies do. Thus, you do not need to learn and relearn things. SEO techniques such as link building, social bookmarking, keyword research, and content writing are still applied. SEO can have a positive impact on your company’s brand image and profitability. This is because it increases your quality score. A high quality score can help attract quality traffic to your website, which can lead to sales.