If you own a Fortune 1000 organization, you can’t afford to ignore off-page search engine optimization. Off-page factors play a crucial role in building authority and trust with your domain name, and these signals can ultimately help your content climb higher in natural search results. But what exactly is off-page SEO? How do you analyze it? And what are some important strategies you can employ?
The three biggest factors that SEO drives at the core are content, links and engagement. Content is what makes the website valuable in the eyes of the search engine. Search engines are looking for well-designed, well-organized and relevant web pages to list in their search result pages (SERPs). Content is not only the backbone of on-site SEO efforts, but it is also one of the biggest factors of off-site SEO. If you want to rank highly organically, you must ensure the relevance and relevancy of the information on your website.
Links are a crucial aspect of SEO. Backlinks are links from other websites that are directed at your own site. These are what give your website an “anchor” in the SERPs, and a major boost to its search rankings. The more quality backlinks you have pointing to your website, the better it will perform in the SERPs.
Engagement is equally important as content. The more engagement you have with your users, the more likely they are to return and again increase your rankings in search rankings. Many SEO campaigns fail simply because the users weren’t really interested in what the company was offering in the first place. By engaging with your prospects on a more personal level, you create a bond that extends past the page on your website.
It is important to not forget about off-page seo efforts, especially in today’s competitive online market. The goal of any organic SEO effort should be to get as many inbound links pointing to your website as possible. These backlinks are also extremely important for improving your search rankings. However, you cannot rely solely on off-page methods alone to achieve success. Integrating digital marketing strategies such as social media into your SEO strategy can yield even greater results.
A great way to leverage social media to improve your search rankings is through Site Explorer. This tool from Google Analytics allows you to view your competitor’s websites and find out their backlinks, social shares, and keywords used in paid advertising. The site explorer works by highlighting relevant keywords that appear a great deal on your competitors site. You can then drill down into those pages and see the backlinks and social shares used for that site. If you notice a particularly high number of them, focus in on that page and add a relevant keyword to it within your own content. Doing this will help you push up your rankings in the organic section of search results.
Off-Page SEO is just as important as On-Page SEO for increasing search rankings. Because it deals with what people will see in search results, the more natural links you can build, the better off you will be. However, if you do not take advantage of social sharing, on-site SEO efforts will not give you the results you desire. It is important to work together with other webmasters in your niche to increase the amount of natural linking that you have on each individual site. Social bookmarking and RSS feeds are great ways to do this.
SEO can also help you in several other ways, including driving more quality traffic to your site as well as building backlinks to your site. You should also focus on creating content that your audience will value and want to share with their friends. If you follow these basic SEO strategies, you will find that when you implement them all, you will be able to increase the profits of your business with relative ease.