What Search Engine Optimization Is and Why Is It Important?

SEO is all about increasing your page rank in the natural (no-pay) category of the search engine results. The main advantage of ranking high for a particular keyword is, you will receive free targeted traffic for the full term, year after year. However it is also very important to consider a few points before you go about this on your own.


There are many SEO firms who offer to increase your ranking in search results, but most of them have an ulterior motive. Some are there to manipulate search engine algorithms and make your website appear at the top of search listings, at the expense of you. These are some of the techniques they employ: Keyword stuffing, link farms, spamdexing, etc. There are some legitimate SEO firms who will help you improve your keywords rankings, but some are more interested in their own profit margins than ensuring your website gets traffic. You need a fully established SEO firm with a proven track record in the industry. There are a number of SEO firms who aim at providing a genuine service.

Once you have decided on the right SEO company, you should check their portfolio and client list. If they have a well established portfolio, it means they have successfully helped hundreds or thousands of website owners reach the top of the rankings for their target keyword. If you do not know what your competitors are doing, you cannot expect great rankings. For this reason, check their client list to see their client profile.

Another point that you need to look out for is the quality of your voice search. Many people ask SEO firms to optimize for one or two keywords per keyword and forget to test whether this is really the case. Voice searches are the term used to describe people searching online via search engines like Google or Yahoo. Optimizing for just any single keyword will not bring about the desired results because people ask for specific queries.

In order to rank high among customers search, you need to optimize for the most targeted keywords. Most SEO firms focus on just a few niches, but it is important to make your presence known among a larger range of keywords. You can also use informational keywords to rank high in the sponsored results of the big three search engines namely, Google, Yahoo, and Bing.

When it comes to seo-friendly urls, there are two types that you need to learn about: domain-relative and multi-domain. Domain-relative urls are like subdomains of your main domain. These are ranked higher because they contain keywords relative to your main domain. However, these are more difficult to optimize because you cannot mix relative keywords with your domain name. The only exception to this rule is if you enter an URL in the query box with your domain name as its title; however, you have to use hyphens to delimit keywords from the domain name.

On the other hand, multi-domain links are like one-way links that point to your domain authority. These are not easy to get and maintain. The reason for this is that it is difficult to convince web owners to submit your link for indexing. Another aspect is that it is very important part of search engine optimization and plays an important part in getting top rankings.

So, in conclusion, there are three parts to SEO that we discussed in this article. We discussed on the importance of website content, the importance of website design, and lastly, on the importance of proper link building. Link building plays an important role in getting good ranking among search engines like Google, Yahoo, and Bing. So, the next time you hear someone asking what SEO is, be sure to give him or her a clear explanation so that he or she understands the importance of this crucial aspect of online business. SEO truly makes the difference between a successful online venture and a dismal failure.