What Is the Difference Between Google Marketing and SEO?
With social media websites like Facebook and Twitter increasingly being used by businesses and individuals for business purposes, it is important to know about the latest trends and developments in this arena. According to one recent study, there is now a three-to-one ratio of business owners who have chosen to use these media to market their business. The same study also indicates that many marketers do not fully understand how these platforms work and what they can do to drive more traffic and inquiries to their sites. Thus, with this in mind, this article will provide an explanation of the best ways to grow your business using digital promotion trends.
Social media marketing (SMM) is simply the use of various social media sites and platforms to promote a business. While the terms’ e-marketing and digital marketing are popular in academia, social networking is quickly becoming more popular among business owners and marketers for two reasons. First, SMM allows marketers to reach target consumers through various channels. For example, rather than attempting to reach consumers via newspaper, TV or radio ads, business owners can utilize SMM to reach potential consumers through the likes of Facebook, MySpace, Twitter and LinkedIn.
Second, marketers use SMM to improve their search engine rankings. In this day and age, it is almost impossible to escape the internet. Almost every product, service and organization in existence are available through the internet, and almost every transaction is made online. Given this fact, internet users are much more likely to buy products and services from organizations that are listed on the leading search engines like Google, Yahoo, and MSN. By providing relevant information, content and statistics to these users, marketers can greatly increase the chances of them buying from them.
The main problem that many marketers face today is trying to convince Google and other major search engines to index their sites. Internet marketers typically have to follow several guidelines before they even get a chance to meet Google’s ranking requirements. The first guideline that most marketers follow is submitting articles and other content that are relevant to the business’ industry niche. This is the most common practice for those who wish to gain high rankings, but the process can be extremely time-consuming and fruitless.
A relatively new internet marketing tool called Local SEO, which allows business owners to list their businesses in specific locations, has greatly increased the amount of traffic that can be funneled into a particular business’s website. With the rise in popularity of Google Places, many local SEO experts have begun to recommend using this internet marketing strategy before listing a business in Google’s main search engine. Local SEO is a great example of an internet marketing tool that has significantly decreased the amount of time that business owners spend on traditional advertising methods. Because many consumers to search online for a business that is locally based, having a localized presence within Google’s rankings can greatly benefit a business’s bottom line.
The most successful way that a business owner can market their company is by using Google’s core product, Google AdWords. AdWords is a marketing tool that is free for all business owners to use. By investing a small amount of time each day, a business owner can set up their ad to appear within Google’s massive and highly competitive keyword database. In order to get the best results, it is imperative that the ad that is chosen is relevant to the business and Google’s products and services. Many traditional marketing methods do not target potential customers, because they are too broad in their market. As an example, if a business sells pet care products, a consumer may search for that term within the following two keywords: pet care products and pets.