SEO is the backbone of any successful online business. If you don’t know what SEO is, then you are definitely missing out on the most powerful Internet marketing tool there is. SEO is a shortened form of search Engine Optimization and it involves tweaking your website in order to improve its chances of appearing on the first page of search engines for a particular keyword or phrase. To get higher rankings, you need to employ white hat SEO strategies.
Nowadays, white hat seo has become more popular because it has proven to be more effective and less harmful. White Hat SEO strategies are heroes to internet marketers because they are easy to understand, don’t take up too much time, and they can easily improve your ranking in Google, Yahoo, Bing, and other search engines. Black hat techniques, on the other hand, are not as easy to understand. They entail a lot of hard work and money that many people would rather spend on more productive things. While it may be true that black hat techniques have the ability to improve your rankings in Google and other search engines, they are also the worst there is because they might just ruin your online reputation, which is something no one wants.
SEO starts with research on keywords or phrases that you want to target and make sure you incorporate those keywords or phrases into your website, articles, press releases, and other content to help in improving your SEO strategy. Keywords must be researched, in order to ensure that you don’t miss any opportunities for optimization. Doing this will enable you to create content that targets specific keywords and improve your ranking in Google and other search engines.
Another black hat seo tactic is link farming, which is also known as reciprocal linking. Many site owners are aware that search ranking depends on the quality of the incoming links. However, they tend to forget that each incoming link from another site benefits their own websites. So, instead of asking other site owners for links, you can actually ask them to get in touch with you if they have any relevant links that you can exchange.
Of course, the best way to get better search engine optimization results is to get on-page and white hat SEO. You have to ensure that you get proper inbound links from quality sites with relevant content so that you can improve your chances of getting better rankings for certain keywords or phrases. Of course, on-page SEO works better than off-page SEO when you want to rank higher in Google, especially in SERPs such as Google Places. This is because Google takes the quality of the links into consideration when the results are generated.
Meanwhile, black hat SEO tactics such as article marketing, link harvesting, keyword stuffing, and the like will never get you anywhere. You may be able to rank higher in Google for certain keywords but this will be at the cost of getting bad quality backlinks, which Google does not value. Of course, it is also worth noting that you need to have a strong domain name as well, so that your website can have a high rank and high search engine optimization results.
If you are wondering what makes a website rank higher in SERPs, then it is the color contrast ratio of the website. A website with a color contrast ratio of 9 is considered to be a high ranking site. Most people are not aware that Google ranks websites according to the color contrast ratio and not on the content. So, if you want to rank high in SERPs such as Google, it is important that you include a lot of white space in your website design and development.
As far as I am concerned, the best way to rank high in Google search results is to use white hat seo techniques. Avoid Black Hat SEO methods such as using Meta tags, keyword stuffing, backlinking, and other such techniques. Search engines such as Google have clear guidelines on what they consider as unacceptable Black Hat SEO practices. Besides, such techniques will get your website penalized in the long run.