SEO stands for Search Engine Optimization; this is the process of increasing the number and quality of visitors to your site via natural search engine results. Natural traffic is any visitors that you do not have to pay for. Pay per click (PPC) works by bidding on keywords that are related to the content on your web pages and you pay a fee every time someone clicks on one of your ads. Search Engine Optimization (SEO) works differently; it places your web pages and keywords in different spots within the search results. The more times your keyword appears, the higher up in the results it will appear.
The next time you check the SERPs, take a look at the Page Rank and the Page Score. These two metrics tell you what pages are being searched for. If you want to do well in SEO, you should be aiming for the first page. Google Page Rank and MSN Page Rank are used to rate the page experiences by users. If the page experiences a lot of negative feedback and low quality comments, then it will perform poorly in SEO.
One thing that affects SEO greatly is the Page Experience Index or PPI. This PPI metric measures the relevance and user experience of a page within a website’s SERPs. Google uses this PPI and the other Page Rank factors to rank web pages in its SERPs. However, the factors are still unclear. Below are some factors that we have identified and discussed the factors that affect SEO:
Page Experience – Google’s Page Rank and Page Experience Metrics cannot be ignored by marketers because these indicators are actually affecting SEO. As a result, SEO firms constantly measure and analyze their web page experiences to determine their improvement. It means that SEO firms are constantly analyzing their core web page metrics and continue to develop and improve on their algorithms and page experiences. A web page can only perform well and achieve high results if the SEO firm keeps updating its core metrics and algorithms.
Inbound Links – If the Page Rank of a page improves, then the number of incoming links will also be affected. More incoming backlinks mean more chance to be indexed by Google. Hence, SEO services always monitor the incoming links to ensure that the optimization process is not being affected. In addition, monitoring the number of backlinks is essential to determine the progress of a page and the effectiveness of its SEO services. So, whenever there is a need to do an update or do a complete page optimization, SEO companies immediately do an in-depth analysis of its inbound links.
Backlinks – The number of relevant inbound backlinks is an indicator of the popularity of a page and the amount of SEO services that need to do on it. A relevant backlink means that the searchers who clicked on the link found the information they are looking for. Most SEO companies track the number of backlinks that are being added regularly to their clients’ websites. It is important for the ranking of the sites to get a reasonable amount of backlinks so that they can be easily located by the search engines. An SEO expert should constantly monitor the amount of backlinks being added to the site so that he can analyze the progress of his SEO services and make any necessary changes as needed.
Social Media Presence – Social media plays a major role in the success of a search engine optimization (SEO) campaign. Today, almost every website has a Facebook page or has a Twitter account. This means that the potential customers who use social media are much more likely to want to find out more about what a company offers. Hence, SEO companies also make sure that they have an active presence on these social networking sites in order to attract more searchers and to increase the chances of them buying from their websites. It is always advisable to follow the social media presence of a company so that it can be easily tracked by the search engine robots and make it easier for the website owners to make their site better for the consumers.
Video Marketing – Many people today prefer watching video over reading text. A lot of people are also constantly searching for new information online. Thus, it is always better for SEO services providers to add a video on their website so that they can attract more people towards the site. SEO companies incorporate video marketing on their sites in order to improve the rankings of their client’s pages. By incorporating high-quality video content, SEO firms ensure that they can easily get good page rankings which will definitely help them get the top positions on the search engines.