What is On-Page SEO and Off-Page SEO?
SEO is an increasingly popular acronym that describes the process of optimising your site for natural, or unpaid, traffic from the search engine result pages. To do so, search engines constantly will crawl or scan, various websites to understand what the website is all about. They then assign a score to each page based on the quality of the links found, and assign a value called ‘bound’ or ‘bounding’ text. If a website has good, relevant content it will have a highbound/bounding text value and will appear higher in the search engine result pages.
SEO is very essential, however, without optimization there will be no internet marketing strategy. In fact, without good optimization techniques, there will be no website at all! To understand why this is the case, it is important to look at how a website is optimised. SEO begins with keyword research and extends from there.
Keyword research is essential when it comes to SEO. Researching keywords enables you to understand your target audience. It allows you to find out what people are looking for, how they are searching for this information and how you can best provide this. As well as keywords, SEO involves building link popularity, improving your web presence, social media marketing and article writing. All of these factors make up a comprehensive optimization strategy and are essential to the success of any online business. Of course, you can’t talk about SEO without mentioning social media marketing; this is one of the most popular ways of promoting your brand new website.
The second thing that SEO involves is improving your search engine rankings. This is done through methods such as link building and SEO friendly content. Keywords and link building are also used in order to achieve high rankings with the major search engines. Whilst it may be true that this is the easiest way to achieve rankings, it is by no means the quickest.
In addition to search engine optimization is an essential part of SEO, it is also an important factor to consider if you want to improve your search engine results. Having a high ranking will bring in more traffic, which means that you have more potential customers. This is why many online businesses invest in SEO; they know that it will improve their rankings in the long run. There are a number of ways that SEO can help your company, and if you want to improve your rankings, then you need to consider all of the options available to you. This will ensure that you get the best possible service for your money.
A good way to improve your search engine rankings is through the use of backlinks. Backlinks are links which are directed at your website from another website or blog. The more backlinks you have, the higher your site will rise in the rankings. The great thing about backlinks is that they are completely organic, and you will not get penalised by the search engines for having too many. In fact, the more backlinks that you have leading to your website, the better it will do in terms of search results rankings.
Another essential part of SEO is social media marketing. You should have a page on all of the major social networking sites such as Facebook, Twitter and LinkedIn. YouTube is another place to post videos, so you should make sure that you have a video posted on YouTube as well. You should never underestimate the power of social media, and it is vital that you get involved in marketing on all of these places in order to achieve the highest ranking you can. You will find that you have a much better chance of getting traffic to your website if you follow a proper SEO marketing strategy.
So, although there are other elements involved in on-page and off-page SEO, the two above are essential parts. Obviously, SEO is not just about writing lots of articles. It is about creating quality backlinks, building relationships with authority sites and using social media to promote your site. In order to achieve the highest ranking that you can, you need to ensure that each of these tasks is done in its own right. If you want to see your rankings go up and down, then you need to be doing each of these in their own right!