Local SEO is a growing niche area of on-page optimization. Local SEO is the process of improving the local online visibility of small local companies. It s much like organic SEO, but also with an added geographic component. In particular, you are aiming to rank highly in the main search engine results pages (SERPS) for local searches.
The first step in a successful local SEO link-building strategy is building a quality backlink profile. Your backlink profile represents the web sites that you wish to receive link-building distribution from. These web sites must have a page rank relevant to your own page or they will not accept your backlinks. This is often referred to as a “Google PageRank” or “FA”. To get this value you should submit your backlink profile to Google’s free AdWords account.
The next step is to build a quality anchor text list for your links. For most local search engine listings, you will be allowed one or two backlinks per listing. This can be increased however if you have several high-quality links from high PageRank web sites. The more backlinks you have the better your site will rank in the SERPs for the selected search term. If you want to use backlinks to promote your local business, it is recommended that you submit your links to several different high-quality directories. For example, the Yahoo local business directory and the Google Places directory.
Finally, you should focus on creating quality on-page SEO content. This consists of rich domain names, titles, URLs, keywords, titles, headings and Meta tags. The goal of on-page SEO content is to improve your search engine optimization and create high quality traffic to your website. For off-page SEO strategies, many webmasters integrate social networking into their strategies, using blogs, guestbooks and social media to attract visitors and potential customers.
As a final step in the off-page SEO process, you should write a high quality Meta description and Title tags. This describes the purpose of your website in a simple way so that search engines like your site more often. The Meta description contains additional information about your target audience, its history, and what sets it apart from similar sites. The Title tag is used by Google and other search engines to display a user description, as well as to categorize the site.
While all three components of SEO are important, they are not enough to create a successful SEO strategy. SEO requires several months of testing and tweaking. It takes careful, organized work to get the most out of SEO and gain high rankings. A great SEO strategy consists of four key elements: proper keywords research, internal linking structure, relevant content and lastly, the right landing pages. If any of these four elements are poorly applied, your SEO strategy will be ineffective.
Keyword research is an essential part of all on-page and off-page SEO activities. You must understand how to find a profitable niche market with the least amount of competition and then research carefully to determine what keywords your competitors are using. After you have found profitable keywords, you need to optimize your website and meta descriptions to help your business show up for those searches. Internal linking structure is important to help your site rank higher in Google and other search engines for specific keywords, while relevant content must be written to provide valuable information to the reader.
To make the most of your SEO efforts, it is crucial to remember to use all of the tools available to maximize your results. Many local businesses struggle to compete effectively with large national companies when they are first starting out, so they give up too soon. However, the larger and more established companies often have a greater spending power and hiring an SEO firm can be the best way to ensure you get the best SEO service possible, regardless of your budget. By keeping these four basic SEO elements in mind, you should be able to maximize your SEO strategies to improve the rankings of your site and increase your traffic.