Local SEO is important because local consumers are increasingly spending more time online. They often search for companies nearby to them via Google, making it the most popular search engine on the globe. Google Business offers an easy way for local businesses to rank higher in local searches and improve your local SEO.
Having a website is a major advantage when it comes to SEO. You want to be visible and easily found, as customers will spread the word about your great service or fantastic product on the web if they find it appropriately. Local SEO benefits all types of businesses: service providers, professional services, marketing firms and even small Mom and Pop operations. There are many ways to get your business noticed online. Here are some:
Content – The key to online success is providing useful and compelling content. Providing fresh, relevant and up-to-date content is essential to maintain high rankings in Google. Search engines love content, so it stands to reason that if you want to rank higher, you have to keep updating your content regularly. This doesn’t mean stuffing article directories and randomly hiring writers; rather it means that you hire writers who specialize in writing for your type of business and submitting your articles to article quality directories. These professionals can update your content on a regular basis while also building trust in your brand.
Trust – Online users trust businesses that are clearly positioned within their local community. They want to know that the products they purchase are made by knowledgeable and reliable individuals. By providing great content, your customers will gain confidence in your expertise, and they will start to trust you. Over time, this will translate into loyal repeat customers, which is ultimately what any business needs in order to grow successfully.
Backlinks – Creating links back to your website from other websites is an important part of local SEO strategies. In essence, you want to build links pointing to your site from other websites that are related to yours. Doing so will help to increase your search engine rankings, because it demonstrates that your business has credibility with other businesses in your local niche. Remember, backlinks are like gold in SEO terms, because not only do they help your ranking, but they also contribute to your authority in your local market.
Individual Pages – Local SEO should include individual webpages for each aspect of your business. For example, your accounting page, your blog, and your contact us page. Each page should be optimized for a particular search term or keyword. Your company information page should also include these keywords. You could also include your company logo along with the search term or keyword you use in your company profile, allowing Google and other search engines to recognize your brand.
Meta Tags – Your meta tag information is a critical component of your SEO strategy. It is a string of characters that are used to describe the contents of a webpage. Meta tags can be used to describe the title of a webpage, description of the page, and more. They are usually placed at the beginning of a webpage’s URL, where they are recognized by search engines as a relevant description of the page. Keep in mind that meta tags aren’t visible to visitors to your site, but they do help Google understand what your site is about.
Content – Optimized content can also make a big difference when it comes to SEO. Search engines often give a higher ranking to sites that have fresh and relevant content listed on their pages. Think about how you would want someone to find your page. Would you want them to click a link, read the story or write a comment? If you’re guessing about this, chances are you don’t know enough about local SEO!