SEO 101: What is it and how do you use it? SEO stands for search engine optimization, meaning optimizing your site for the search engines. Search engines are constantly looking for new sites and old sites alike, both vying for the same coveted search keyword position. It’s a never-ending game of optimization and if you don’t know the first thing about it, you could be left in the dark while your competition takes over your visitors, earning you less revenue and more frustrated customers.
Search engine marketing (SEM) is the science of using targeted keywords in content to increase website traffic. In simpler terms, it’s about making sure that your site shows up when people are searching for particular products or services you offer. SEO 101 covers the technical side of things, but it doesn’t get to the very heart of it. One of the most important keys to success when it comes to SEO and SEM is to know and understand “why.” It’s not enough to know the words people are searching for.
Why is this so important? Think about it. Search engine optimization isn’t just about stuffing as many keywords into your page as you can. It’s about understanding why those keywords are important and why it’s important to optimize pages for those keywords.
SEO 101 is a great place to start, especially if you’re brand new to online marketing and have absolutely no clue what anything means. SEO starts with knowing your audience. SEO experts discuss keyword density strategies, keyword optimization tutorials, and more, to help you better understand the ins and outs of the process. However, if you want to learn the very most effective strategies, you’ll need the help of the very best tips and tutorials.
The first step in learning what is it to optimize a website for search engines is to know what SEO means. SEO is an acronym for Search Engine Optimization, and it simply refers to making websites optimized for search engines. Search engines, of course, include Google, Yahoo, Bing, and all the other names you’ve heard over the years. When you optimize a site for search engines, it means making sure that the keywords you use in your content and on your website fit in with what the search engines are looking for. This means that you can waste time trying to figure out complicated terms and don’t make yourself look unprofessional, and the search engines will label you as a spammer.
SEO 101 starts with understanding how the search engines work. If you’re not familiar with the inner workings of Google, Yahoo, and all the other names, then it’s best to take an SEO tutorial or read a lot of information about SEO to get a good grasp of how they work. Once you know the basics, though, it’s easy to master the art of making websites more SEO-friendly. For example, if you want to optimize a website for Google, you need to learn about link building. Link building involves getting other websites to link to yours, so you can get higher rankings among the search results. This is the basic premise of SEO, and a good SEO tutorial makes this fairly easy to grasp.
The next part of what is it to optimize a website for search engines is to learn about keyword research. Keyword research is perhaps the most important part of SEO 101, because it is the basis of almost all of the other SEO techniques you’ll learn. A good SEO tutorial should spend a long time teaching you how to do keyword research. It starts with choosing keywords, and the importance of choosing the right keywords. It goes on to tell you about choosing related keywords and how to incorporate those keywords into titles and meta-tags. It also explains why using multiple keywords is important, and how to use them wisely within your website and in your titles and meta-tags.
The final part of what is it to optimize a website for search engines is to learn about choosing a good domain name. Choosing a good domain name is perhaps the most important part of what is it to optimize a website for search engines. If your domain name is not search friendly, you won’t get many visitors. One of my favorite SEO tutorial sites, Easy Web Rentals, has some great advice on choosing the best keywords and domain names. They also have a complete list of the top 100 domain names and links to help you optimize your site for search engines.