If you are a marketing professional or someone who just wants to know more about the current marketing scene, you would certainly be interested in reading about the digital marketing statistics that have been revealed in recent years. However, it can be quite challenging to sift through the numerous information out there. Luckily, there are some proven helpful resources that you can tap into to find information on the hottest digital marketing topics of today. If you want to know more about these trends, you should definitely read the following article. As always, this is not an exhaustive list but rather a shortlist of the most prominent digital marketing topics of the coming year. Armed with this knowledge, you will be better able to grow your business by using the best tools available to you.
Trends in digital marketing in the coming year or two are expected to focus more on the mobile, digital market. This includes social media platforms such as Facebook, Twitter, LinkedIn and others. According to a recent study, this segment is expected to experience growth of roughly 45 percent during the coming year. This means that many more people will be logging on to their favorite social network to stay connected to each other. Other trends expected for the coming year include augmented and virtual reality technologies that will enable consumers to interact with products and services more naturally.
Companies have already started experimenting with customer experience design by using artificial intelligence tools such as Google’s self-driving car project. Other areas of interest in the future include digital marketing applications that will allow users to control everything from their computers to their mobile devices. With the advent of artificially intelligent computer software, marketers will soon be able to leverage all of a company’s online resources. Artificial intelligence will allow companies to capture, track, analyze and then react to user interactions in real time. This will dramatically improve customer satisfaction and make the whole customer experience easier and more intuitive.
Another upcoming trend in digital marketing is apps. An app, in business terms, is a program or software program designed specifically to help provide a user with a particular service or application. This may include banking apps, ride sharing apps, or travel apps. There are already several well-known apps in the marketplace, such as Foursquare and Yelp. The apps boom is being fueled by smart phone technology like smartphones, tablets and digital tablets.
The apps boom comes at a time when digital marketing is experiencing what could be called a false start. If you think about it, both SEO and paid search are beginning to feel the results of the long-anticipated consolidation. Organic searches are still growing in number but they are lagging behind paid search results. In part, this is because there are simply more apps for both services to cater to their varying needs. What is perhaps even more interesting is that these two businesses are now starting to converge, with many companies now offering an app for both.
In addition to the apps boom, another thing that is happening in the future is the creation of an app store. This concept is rapidly gaining steam, though it will take some time for it to fully materialize. Basically, an app store would allow users to download apps directly from the company’s app without having to go through the app store first. This could save time, which is often the biggest problem when it comes to marketing. As soon as an app gets into consumers’ hands, it’s up to the company to maintain its reputation, as well as the trust of its customers. By keeping up with what’s happening around the trends, an app store can quickly add credibility to a business’s marketing strategy.
Beyond apps, the next big thing in digital marketing is Twitter and LinkedIn. The two have really become vital pieces of the overall puzzle for a lot of business owners. Companies use them to communicate with their clients, give out sales information, and even announce internal changes. Both twitter and LinkedIn offer an incredibly diverse audience, and that audience has become much more connected than ever before thanks to the companies that are using them. The key for any company looking into digital marketing is making sure they have both an app for twitter and a LinkedIn account.
In order to get the most out of digital marketing, businesses need to focus on a few areas. The three main things to remember are that social media should be used to increase brand awareness, email campaigns should be sent out regularly, and a professional LinkedIn profile should be complete. Digital marketers need to stay on top of the trends happening in order to effectively market to their clients and increase revenue.