Local SEO means targeting your website to look at, find and be found in local searches. This then helps search engines know your local business well enough to give better results to people who are actually looking for certain items or services in your immediate geographical area. However, with this strategy there is a lot of hard work put into it. You need to put into consideration things like the correct use of keywords in the text, link building in the links and the use of content optimizing on websites. Let us now take a closer look at each of these.
One of the most important Local SEO factors is the use of the right keywords in your content. Keywords are very essential because it is what people will enter into the search engine text box to find your site. The proper selection of your keywords or keyword phrases as they are called, will ensure your site does not show up for a random keyword. To help with boosting your local seo results, you should make sure you use the best possible keyword combination for your business name, URL and business description.
Inbound links are another important, Local SEO factor that you should pay close attention too. One way of getting nofollow backlinks is to not submit your web site URL to websites or articles that have nofollow capabilities. Other ways include using local seo anchor text instead of your web address, not including your website URL in all of your content, and not submitting it to other websites that have nofollow capabilities. However, a follow backlink cannot be effectively used unless the other website allows reciprocal links.
Link building through local seo can also play a major role in the rankings you achieve through this method. There are many different kinds of tools to help you do this, and most are easy to use. You will want to find a directory that has as many different categories as possible. You can search the internet to find popular categories for your target market. Some of the most popular are: business, information technology, healthcare, insurance, government, technology, and local.
Article submission is an option for many people. However, to make your articles more effective, they need to be informative and have good keyword and backlink value. Your title is very important when it comes to link building and ranking factors. It may seem like common sense, but you would be surprised how many people overlook this simple rule. You will want to focus on your keywords or keyword phrases as you write your articles.
If you do not already have a Google Places account, it is important to get one. Google Places is free to use for local listings. All you will need to do is put your business name, address, and phone number in the business profile section. You can also include pictures for greater impact. Google is currently only offering business name, address, and phone number listings. If you want to rank for all three areas, you will need to create a custom profile.
As with article submissions, phone numbers and e-mail addresses are required in order to rank effectively. Google has implemented new methods which allow us to do this. To start, once you sign up for a Google Places account, you will be able to access your dashboard. Under the left side navigation, click on Account Overview. You will then see a field for “Citation” and a drop down menu of the types of citations available.
When choosing a type of citation, make sure to choose the most relevant category. If you do not have a business phone number or e-mail address, you will need to add them as a category. Google will also allow you to add a description of the citation, which includes your business’s information such as logo, website address, and phone number. Once you have done that, you will need to click on “Create Citation” and you will be given several different citation types to choose from.