Local SEO is one of the latest methods of driving targeted traffic to your web presence. It is important to understand the concept behind Local SEO before diving in. Local SEO involves optimizing your website for particular locations to create it more visible in local search results. All you need to do is type in a location in the search bar and see how many results appear. Here’s what you need to know:
Citations: Google uses citations to rate websites. Citations are information about the specific site in question. When a user searches for a key phrase or term, Google looks for websites that are listed with high concentrations of that key term or phrase. For example, if someone searches for a pizza restaurant in New York, they are more likely to find a website that features pizza coupons than they would a site that doesn’t offer coupons.
Trust Flow: Citations and flow share a similar logic. The more links that a website has coming from trusted sources, the higher their rankings will be in local search results. The same logic applies when a website has high concentrations of one or more trusted sources. Thus, when a user searches for a local pizza joint in New York, Google places the restaurant at the top of the list based on the number of links coming from trusted sources.
This is called “backlinking”. The more backlinks a website has coming from trustworthy sources, the higher its rankings will be in Google. Google uses several factors to measure a site’s “backlinking efficiency”. They look at the total number of inbound links, the number of outbound links and the types of links coming into the website. These factors are combined to give an overall measure of the “backlinking efficiency” of the site. Google then uses this information to rank each site on a relative scale.
Google uses several different metrics to rate a site’s backlinks. The most commonly used is the “trust score”. Google’s “trust score” is a combination of several factors that they believe can indicate whether or not a site is trustworthy. Google will focus on a site’s PageRank, incoming links, internal and external links, and relevancy. Each of these factors are analyzed in order to determine a sites “trustworthiness”.
Once a site has met Google’s standards of relevancy, internal and external backlinks are analyzed using the Google internal search engine called Google Lexia. Google also takes into account the quality of backlinks. Google primarily uses two types of metrics to rate the quality of backlinks: the quantity and quality of backlinks.
When considering Local SEO, the quantity and quality of backlinks must be carefully monitored and tracked. Google has two different Local SEO methods it uses to track the quantity of backlinks. Google Places and Google Maps have been tested and the more current methods are far more accurate than the older Local SEO methods. The Google Places directory has been criticized by many for the amount of spam it contains which makes many users believe that Google Places is not a 100% accurate or fair method to use.
Google Maps is an extremely valuable tool when using Local SEO. Google Maps allows users to enter certain criteria, such as a zip code, city, state, or county and Google will generate a map based on the entered information. Google Maps is important for obtaining backlinks and for getting more exposure in the Google search engine. Google’s citations are a key element in the Google backlink system. When you place a link on your own website or blog, Google will check your citations and credit you with a high number of inbound links, which Google considers “citation flow”.