What Is Google Algorithm Update Aimed At?
The latest Google algorithm updates have everybody in a tizzy. Algorithm changes are not uncommon, but the sheer number of changes and the magnitude of these changes make many people confused. What is the meaning of all this fuss? Why are Google’s new SEO guidelines so gosh darn complicated? And most importantly, will these new SEO Guidelines give me an edge over my competitors?
Google updates are nothing new for webmasters, as they have been getting updates for many years now. However, the recent Google panda updates seem to be quite gosh darn complicated! Let me explain why the Google Panda and Penguin updates were such a sudden and radical departure from previous trends, and what the long-term impact will be on online marketing and SEO.
Google Algorithm Updates. Google’s current algorithm updates were primarily designed to increase overall effectiveness, and this is what they did with Panda and Penguin. As you may expect, Google algorithms are extremely complex. Among other things, they look for and reward organic and inorganic domains (more relevant keywords in the URLs), while penalizing websites that do not adhere to Google’s quality guidelines.
What I believe is a significant update is the introduction of two new algorithm updates. The first was known as the Google Panda updates, and this revolved around lowering the quality score for low quality domains. The second is the Google Penguin update, which is meant to target websites that are deliberately building up links to low-quality websites to boost their rankings. These moves have led to many webmasters suddenly having their domains banned, and many others having their rankings lowered significantly. For marketers this has been a significant lose-lose situation, but for SEOs, this change will be seen as a positive. Here are the changes, and why they matter to you.
The main thing that makes these updates significant is the algorithm update that brought about the “florida update.” Google has basically admitted that their algorithms aren’t perfect, and they’re now going after the websites that use spam to get ahead of the competition. The result is that Google is looking to crack down on spam websites, and they are cracking down hard. This means that you won’t see so-called spam domains getting any kind of ranking boost from Google anytime soon.
Another significant thing about these two algorithm updates is the fact that Google is looking to make it easier for users to find relevant results. The result is that they are looking to put less stress on link building. The result is that search engines are making it harder to get links from websites that are actually a spam site. They have also made it more difficult to get inbound links from websites that are ranked highly in the search results. For SEOs, this change is good because it means that they will have a harder time achieving a high ranking on the search results.
Google Webmaster Central. The reason that Google made these updates is that they are looking to make the web experience better for the end user. The result is that every single aspect of the Google webmaster Central has been changed to improve the user experience. This includes the page speed of the site, its rankings, its errors, its statistics and many other areas.