The latest update in the Google algorithm changes introduced by Google is known as Penguin and Panda. These two updates, although not particularly significant from a search engine optimization standpoint, have still left many SEO professionals scratching their heads and wondering what the fuss is all about. In this article we will discuss the updates and how they will affect your SEO strategy moving forward. After reading this article, you should be able to decide whether or not you need to make any changes to your current SEO efforts.
Penguin and Panda were updates to Google’s natural search algorithm rather than changes to the ranking algorithms in place since the last two updates. The Google algorithm is basically a link study engine that assigns a numerical value to each link on a web page and evaluates the quality, authority and relevancy of those links pointing at that page. Over time, the number of links that Google believes are relevant to a page’s content has gradually increased. When these new links started to appear on Google search results pages, search queries started getting more targeted.
With the introduction of Penguin and Panda, Google made it harder for certain types of webmasters to maintain a high ranking SEO. The main areas affected were spam and duplicate content, two of the most popular SEO strategies used by webmasters. Google wants its search engines to be completely fair and only promote high quality websites. Due to the algorithm updates, webmasters are no longer able to use black hat SEO in order to gain high rankings in the search engines. Instead, Google has issued warnings and banned websites in order to uphold its integrity. In addition to black hat SEO, there were also some strategic keyword stuffing and link exchanges used by unscrupulous webmasters.
To address this issue, Google has introduced two penguin updates to the Google algorithm. The first of the two penguin updates reduced the effect of negative SEO techniques that were used by webmasters to gain high rankings. The second update decreases the spam score that each website has.
Webmasters must not panic because Google has not totally eliminated the value of black hat SEO. It is just that the value of such SEO has been reduced. The second update has affected core algorithms of the Google search engine, not just individual SEO techniques. These updates do not affect link schemes which have been used for several years. Therefore, you will still be able to obtain high search engine rankings for relevant keywords provided that you maintain consistency in other areas of your optimization. Google does not want to see the core algorithm being abused by dishonest SEOers so these updates are not going to change the fact that white hat SEO is still highly valuable.
Another important question is how Google plans to implement these changes. Google states that they plan to make all of their current algorithm updates permanent. It has been speculated that the third Google penguin is the beginning of the end for many SEO efforts as this could signal the beginning of Google taking less interest in external link building. However, even with this update, Google is not planning to completely eliminate the use of external links and will continue to allow websites to use SEO to gain higher rankings. However, Google’s latest update should put SEO experts on alert as it may mean that the end of certain SEO tricks like link farms and keyword stuffing will become permanent.
In order for SEO to survive these latest Google Algorithm changes, webmasters must adapt their strategies and make necessary amendments. Some SEO experts believe that Google’s new penguin algorithm will hurt link building and should be given only a moderate amount of attention as Google’s main focus is on improving its search results. Even with this update, link building will remain a highly valuable part of SEO as it can dramatically increase a website’s rankings and bring in more traffic.
Currently, Google is focusing on improving its overall quality score which it claims is one of its main factors in the increased popularity of Google. However, many SEO experts are saying that the new Panda update may just be a minor bump for Google but it could still have a long-lasting impact on SEO. For some time now, many SEOs had been complaining about Google’s Panda algorithm, which banned some SEO techniques such as link farms and deceptive practices. However, after a series of major changes by Google to its search engine rankings, some SEOs have already adjusted their strategies. Google’s new algorithm is set to affect all Google searches in the near future and although the Panda update has caused some negative effects to some SEOs, it has also helped improve the search results for many online businesses.