In today’s online marketing climate, it is more important than ever for companies to stay abreast of all the latest and greatest marketing strategies out there, including the ever-changing social networks. Keeping your company’s foot in the door and gaining new clients and customers becomes more important than ever, with new business models and strategies springing up every day. Here are some of the latest trends in digital marketing statistics for this year and one for the future:
Social Media Stats – Social media is by far the most popular of the trends discussed in Digital Marketing News this year. Social networks such as Facebook, Twitter and Google+ are home to millions of people, many of whom are searching for the information you provide through your various channels. As a result, it is imperative that you know what your ideal customers/clients/customers want, so that you can deliver better services to them through your marketing efforts. These new data updates from Google Analytics help you understand where your traffic is coming from, which sites are attracting the most attention and which ones are creating the most conversions.
Bounce Back Rates – With billions of users accessing Facebook, Twitter and other major social media sites each day, it is no surprise that these websites are among the top social media marketing targets for millions of marketers. However, getting your brand out there to the right people with the right message can often be the most difficult thing to do. By monitoring your website’s exposure and bounce rate, you will be able to identify what keywords and phrases are garnering the most attention from your ideal customers. Integrating these keywords and phrases into your marketing feeds can dramatically increase your chances of converting visitors into clients.
Social Media News Feeds – In order to find the most effective ways to connect with your ideal customers and clients, it is vital to keep up to date on the latest trends in social media. Tracking your social media news feeds from various sources including Google Analytics can give you an insight into how people are reacting to your brand and products. Integrating a news feed into your marketing strategy can provide valuable information about how your chosen keywords are faring in comparison with similar and popular keywords from across the web.
Backlinks From Globally Successful Marketers – Not only will this new data stream to provide you with valuable insights about your audience, but it will also help you make strategic decisions about where to spend your time and money. For instance, if you want to expand your business in Canada, then you will want to target specific audiences that are more likely to be interested in Canadian companies, products or services. Getting in touch with successful Canadian internet marketing leaders that have created successful websites can also give you the insight you need to implement changes to the way you market online. Getting in touch with industry experts can give you helpful tips and tricks to growing your business through social media. They may even be able to offer you access to a private webinar that you can use to pitch your product and build your following.
Social Media StumbleUpon – If you have a Facebook page, Twitter account or other online presence, then you should be making use of these sites to get the word out about your brand. The goal is to create content that interests readers and encourages them to share it with their networks. By creating a network of like-minded people, you will gain access to a new type of marketing leaders that can help boost your online presence. You can also find interesting new friends that you would not otherwise find that easily.
Digital Marketing News From Experts – If you do not have access to online news sources, then you should consider subscribing to a digital marketing magazine. There are many current issues available that give you the latest trends and information about online business marketing. This includes issues related to search engine optimization (SEO), social media marketing and paid advertising. By subscribing to a digital marketing magazine, you will receive insightful content that will help you succeed in your online venture. If you do not have access to reading materials, then you will still receive the latest tips from industry leaders, service providers and consumers.
Marketing the Web with Marketing News – If you are new to the world of digital media, then you should consider subscribing to a digital marketing news service. These services will deliver straight to you news and information about digital marketing. They will provide you with information on creating and developing digital campaigns that work. They will tell you what works and what does not when it comes to promoting your product or service via digital channels. By subscribing to digital marketing news sources, you will be one step ahead of your competitors.