SEO Audit is an ongoing process which is undertaken to ensure that your website optimizes its search engine results for targeted keywords. The audit process consists of several steps. Each individual step can be divided into separate stages. If you are just beginning to do an SEO audit and want to know more about how it works, watch the following video and check out what’s SEO guide:
In SEO Audit the first step is to collect visitor experience data from your site’s pages. This includes information such as where users came from, where they left the site and how long they stayed on the site. You can also collect data on the pages where these visitors went to. You will be able to tell whether they navigated through the site in the order in which they were directed or clicked on links. The data collected from this audit will help you fine tune your on-page optimization strategy.
With this information in hand, you can start working on your first stage of SEO audit. You need to make sure that the content on your page has been optimized with keyword rich tags, that the meta tags have been used appropriately, that the page has been linked to the correct URL, and that the most important keywords are being used in title tags, the tags and images. You will want to focus on these items first in your SEO audit.
With the data from the first step of SEO audit in hand, it is time to move on to the next phase of the audit process. SEO Experts like Matt Cutts believes that landing pages play an integral part in an SEO campaign. Therefore, while the first step may have you focusing on content optimization, the next step should be a look at the landing pages. In other words, you need to determine if the pages on your site are optimized for search engines or for driving traffic to your website.
Landing pages are often the first thing visitors see when they reach your site. In an SEO audit process, it is important to look at your landing page. You need to make sure that the page has not been optimized for internal links. Internal links can often be detected by examining the HTML source code of the page. If internal links are found, this SEO strategy must be changed immediately. In addition to internal links, you also need to verify that all the links on your site point to the right page and that the links are getting the correct action, such as leading to the correct landing page.
Another important aspect of on-page SEO audits is to examine the alt tags and image alt tags. If you find incorrect information in these areas, it may cause your page to be incorrectly categorized. This strategy can cause you to lose valuable ranking points with search engines. An SEO audit should also look for any cross-site scripting that may have occurred without your knowledge.
A key part of the on-page SEO audits is testing the effectiveness of the anchor text used on the page. The purpose of the anchor text is to drive traffic from one page to the next using the keywords that are located on the page. It is common for search engines to place a high importance on the existence of the keyword as it relates to the page content. If a page is found to contain the same keyword twice, it is considered a keyword penalty.
On-page SEO requires that certain methods be used throughout the SEO audit process. The first is to identify any areas on the page that may be optimized for search engines but not necessarily the keyword phrase that is being searched for. For example, using the word “appliance” in the title of a web page and then linking to a “cheap appliance” article does not make sense. Another area of focus should be on internal linking, which is often times neglected by webmasters.