What Is an SEO Audit?
You know you’ve spent a lot of time and money working hard on your website to get where you need it, but maybe you’re not seeing the leads you’d like to see come in? The easy answer to all your problems is an SEO audit. SEO audits will boost your website’s search engine rankings and bring in more traffic, leads, and sales.
So what exactly is an SEO audit, how does it work, and why is it so important? In a nutshell, an SEO audit is a process designed to boost your search engine ranking. SEO is short for search engine optimization, which basically means optimizing your website to make it perform well in search results. This includes working to make sure your website is ranking for the exact keywords people are typing in to find what they’re looking for. An SEO audit will look at all aspects of your website, from your page titles and tags, to the internal linking structure.
Basically, an SEO audit is researching and testing everything that could possibly affect your page optimization. This includes doing your keyword research, making sure your meta tags are all up to date and effective, researching competitor’s optimization, learning about backlinking and link building strategies, learning about search engine algorithms, researching and testing your backlinks, and making sure your keyword phrases are relevant to the target audience you are trying to reach. Once you have done all this research and testing, you should have a good idea of where your page optimization needs improvement and how to improve it. At this point, you would have a SEO plan – a blueprint of everything that needs to be done to increase your page rank and make sure your website gets noticed over all the other competitors.
In order to complete a good SEO audit, you will need to have several factors analyzed. First off, you need to find out what you did right and wrong during your SEO audit. You can do this by analyzing what parts of your website were optimized well and what areas were not optimized properly. For example, if you optimized your website for keyword phrase “dog training” but found that most people are searching for keywords like “cat training”, you might want to change your keyword phrase in order to get more attention.
In addition, you need to identify areas that may need improvement. For SEO audits, these audits typically last two to four weeks. During this time, you should spend some time on doing some basic keyword research, backlink analysis, keyword phrase analysis, content analysis, competition analysis, and competitor analysis. Also, during this time, you should make a shortlist of possible extensions (for example, keyword phrase extension “big ticket items”) and see if these extensions convert better. This allows you to know whether you should stick with one extension or switch between several of them.
Usually, most SEO audits last for two to four weeks. However, if it is a more in-depth study, it could be extended for even more than that. If you don’t know what type of reports to get during an SEO audit, you can ask the SEO consultant to create custom reports for you. These reports will usually contain graphs and other graphical images. You can also ask for SEO audit reports in PDF format so that you can print them and use them as a reference.
Another aspect of SEO audits is about collecting technical data. In order to complete an SEO audit, it is important for you to check on the codes that are used when an individual page is submitted to search engines. Also, you need to check on the submissions of different web pages to different search engines. With this, you can identify how many links your web pages have from other websites. By doing technical SEO audits, you will also be able to determine the existence of back links, which are important because search engines use them to evaluate the quality of a site.
An SEO audit evaluates the submission and distribution of links to search engines. It also evaluates the effectiveness of keywords and the methods being employed in the selection of keywords. The main aim of a search engine optimization audit is to identify whether or not your web site is getting enough links. Performing a search engine optimization audit ensures that your website is being submitted to the search engines according to their policies.