What Is An SEO Audit?

A great way to see what you have in place to improve your page experience is to make a technical SEO Audit check list to assess your page’s health. You may be surprised at how much of an effect making these small changes can have on search engine optimization. This quick guide to improving page experience includes: keyword density analysis, link building tools and content checking. To get started, create your SEO Audit check list.

Keyword density analysis is a fundamental step to improving search engine performance. While this step is not normally thought of as critical to search engine optimization (SEO), it is necessary for a number of reasons. One of those reasons relates to the search volume a page receives. If the keyword density on a page is too low, it may not make it onto a listing.

On-page factors also impact keyword density and site speed. These two factors are related because they impact each other directly. The amount of time it takes to index a new URL can be affected by the domain authority of that page. When a page has a high domain authority, it takes a lot longer to index than a low-authority page. In addition, when a page has a high page rank, it has a much higher CTR (click through rate) than a low-PR page.

Another on-page factor relates to keyword usage. A page’s on-page SEO score reflects the ratio of unique searches to total page views. For SEO analysis purposes, let’s assume all search traffic is a “bait” (a.k.a. white label) to a particular URL.

If the page only contains long-tail keywords, the CTR will be lower because people searching for those keywords may never come across the page. For example, if there are only two words on the page, those words are unlikely to be searched in a given search engine. If someone is looking for “apple” in a given search, she’s more likely to type “apple” into the search bar than she is to click “buy it now.” It’s the exact opposite for landing pages that contain many long-tail keywords.

When done correctly, a good SEO campaign will have both “long tail” keywords and “featured snippets” (also known as “meta tags”). Long-tail keywords will appear at the very top of the page, while featuring snippets will be sprinkled throughout the body of text. A good SEO strategy will maximize both elements so that people searching for those keywords will find the site. When done correctly, a smart internet user will avoid websites with broken links, misspelled keywords, and poor content. An SEO audit will help guide a company toward achieving those goals.