What is an SEO Audit?
The term SEO Audit itself is enough to make you cringe, especially if you are an SEO consultant. If you think SEO audit is just about checking your competitors’ websites for SEO weaknesses, then you have obviously never heard of it. SEO audit is one of the most important elements of search engine optimization. SEO or search engine optimization is basically the art and science of getting website visitors to your site from search engines through natural and organic methods. SEO aims at increasing the number of site visitors and search engine hits and at decreasing the number of clicks on advertisements or other links that take you to outside sites.
It sounds easy enough but in fact SEO audits are not that simple. Search engine optimization can be a daunting task if you are not aware of its nuances. SEO does not consist of just writing quality content, building quality links or buying expensive ad space. SEO includes a variety of activities like building relationships with other webmasters, monitoring competitors’ activities, improving search engine visibility and search engine ranking, creating digital marketing tools, creating and updating websites, implementing ethical online behaviors and ethics, and so on. All these activities are interrelated and dependent upon each other.
Digital marketing is also an important part of search engine optimization. In this case, the emphasis is not on organic linking but on creating brand awareness and distributing promotional materials such as press releases, blogs posts, digital coupons, videos, and so on. Social media is becoming an important aspect of online marketing. A lot of people are building and maintaining a network of friends and colleagues on the social media. These people discuss their products, services, and websites on their favorite social media channels.
However, there are still some technical aspects that must be taken into account before optimizing websites. There are a few steps that an SEO audit must follow in order to be complete. The first step is to determine which keywords your site should focus on. This is called keyword selection.
Organic audits must take into consideration on-page technical elements. This includes meta tags, headers, alt tags, coding, and validation. All of these technical elements play a role in determining the relevancy of a page. On-page technical elements include title tags, description taglines, page titles, Meta tags, image tags, external links, Meta keywords, and other on-page technical factors.
The next step to take is to perform a technical review of the website. SEO audits typically start with a free technical audit guide that contains a comprehensive list of items to check for. Such guides can be downloaded from the Internet. However, a technical audit guide that contains a list of items to check for is only a first step. The audit team must then validate the listed items against all technical standards set forth by the search engine’s guidelines.
For an SEO audit to be successful, it must make sure that all of the technical items included in the review are properly addressed. If any items are not addressed, the entire audit process will be compromised. Also, in order for the audit to be successful, it needs to make sure that the listed issues are being addressed. SEO audits typically do not go into great detail regarding each issue, so it is up to the auditor to make sure that the items listed are being addressed. For instance, if a site does not have a sitemap, then the audit should go into how to build one.
Another aspect of on-page audits is to look into the usability of the site. For this part of the audit, the focus is on testing the usability of the site, not just search engine crawling. For this reason, on-page audits generally do not delve into link building. Linking is a very important aspect of SEO, and it is always a good idea to make sure that links are working properly. However, there are more technical aspects to link building, which a technical SEO audit can provide.