An SEO audit basically consists of two distinct parts. The first part consists of reviewing the current website and its SEO functionality. The second part consists of conducting a full-fledged SEO audit, which includes conducting competitor analysis, estimating future SEO needs and developing strategy. This article aims at providing insights into both these tasks. We shall also look into how to conduct a complete SEO audit.
Competitors’ analysis One major concern for any SEO expert is to ensure that his client’s site is optimized well enough to gain top rankings in search engine results. Competitors’ analysis looks into SEO functionality and various other factors that may impact on the site’s ranking success. One such factor is broken links. For search engine optimization purposes, it is important to identify all broken links on the website. These links need to be fixed so that the site can achieve good page speed and relevancy.
Internal link reports One major advantage of SEO audits is that they provide a detailed report about internal links from internal domains and sites. Many companies perform audits periodically to identify and correct internal link building strategies that are outdated or unrelated to the purpose of the website. Internal pages can be another way of reaching to your customers. They may not have a high woorank value, but visitors will still view them. Hence, it is important to conduct an internal page analysis to identify the woorank value of your competitors’ websites so that you can improve your own ranking.
On-page seo analysis A well-done on-page seo audit checklist covers the entire range of tasks that are performed by a search engine optimization consultant. When we talk of a checklist, it does not mean that it is a list of things that must be done for each client. Rather, it is a short handles that the consultant uses to prioritize his client’s task. The first thing to check in this checklist is whether the client has all the relevant tools and resources to conduct the SEO audit. If not, then that is the first part that he should address.
Once the checklist is complete, the next thing to do is to analyze whether the objectives that are stated in the checklist are being met by the client. This is one of the most important SEO audits. The client should know the exact steps that are required to reach the desired ranking. All the links from the external web directories must be verified. This will also help in assessing the importance of the internal as well as the external backlinks.
Once SEO audits are complete, the next step is to re-evaluate the position of the website. The main aim of this is to identify what is the reason for the slow progress. The factors that could be identified are the number of pages, the number of new pages submitted on a daily basis, the total number of backlinks analyzed etc. In order to understand that page rank is the low performer, another SEO audit should be conducted. This time, the focus is given on the keyword analysis.
The SEO analysts closely observe the behavior of the crawlers and check the top features of the website. There are many parameters that are used in the analysis and they are meant to measure the behavior of the crawlers. Among the most important factors that are monitored are the existence and the rate of the new pages and the crawl rate of the site. Other factors that are also monitored are the total amount of the outbound links, the page rank and the meta title. The main purpose of the above step is to monitor the keyword relevancy and crawl rate of the site.
While conducting a SEO audit, make sure to check the link popularity and the search engine crawl activity. If there are any broken links or missing urls, it can affect the search engine ranking of the site. A thorough SEO audit will give the exact picture of the SEO activities performed by the company and the result of the rankings will reflect the level of the service offered.